Campaign Management Solutions

  Engage buyers in highly relevant, interactive dialogues across digital, social and traditional marketing channels.

Helps organizations understand what makes their customers tick and how to best apply those insights to improve customer engagement, purchases and loyalty. Provides clients with comprehensive solution for executing and optimizing marketing programs across digital, social, and traditional channels.

Enterprise Marketing Management Spring Release. Bringing digital and customer relationship marketing together into a comprehensive suite. Available May 2012. Learn More.

Proven and comprehensive Enterprise Marketing Management solutions

Over 2500 organisations around the world use IBM EMM solutions. IBM Unica and Coremetrics solutions are recognised as market leaders by many industry analysts including the recent Gartner Magic Quadrant on Multi-channel Campaign Management (US) and the Forrester Web Analytics Wave. (link resides outside of ibm.com)

Capabilities

  • DMO

    Digital marketing optimization

    Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.

  • Web analytics

    Web analytics

    Sophisticated analytics that provide businesses with real time insight into how consumers are interacting with their brands online.

All products - Enterprise marketing management

Cross-channel marketing optimization

Products

Customer experience management

Products

Digital marketing optimization

Products

Marketing performance optimization

Products

Price_promotion and product mix optimization

Products

Enterprise Marketing Management Solutions

All solutions

Real-time Marketing

eMail Marketing

Interactive Marketing

Event-based Marketing

Marketing Operations

Personalization

Advertising

Retargeting

Product Recommendations

Social Media Marketing

Mobile Marketing

Search Marketing

Lead Management

Marketing Performance Optimization Solution

Customer case studies

L’OCCITANE EN PROVENCE

"By segmenting visitors based on behavior and tailoring email content accordingly, we are able to deliver highly personalized messages that generate much higher open rates, conversion rates and revenue per email. Instead of trying to second-guess our customers, we can present them with offers that we know will interest them." - Director of Ecommerce, L’OCCITANE

BURT'S BEES

"From a brand standpoint, banner ad retargeting has been very successful for us. We’re pleasantly surprised and happy with our return on investment from retargeting. We’re seeing an increase in sales and our spend-to-sales is a great ratio." - Lynnette Montgomery Director of Ecommerce and Digital Marketing Burt’s Bees

PETCO Where the pets go.

"The IBM Coremetrics and [x+1] partnership has given us a means of reaching our customers more effectively and engaging them in a personal dialog that creates a better shopping experience for them and a lower cost per order for PETCO." - Web Analyst PETCO.COM

IBM

"With Unica, the customer can guide where our conversation should go. It will translate into more quality leads, and better relationship building with buyers and everyone who dialogues with us. And that is central to IBM’s value proposition: to build valuable, trusted relationships." - Zarina Lam Stanford, Director, Software Group Demand Programs, North America, IBM

Case Studies by category

Generation C: The Connected Customer. Generation C is not a demographic. It's everyone. They're connected, and they're in control. Connect now. eBooks. Webinar. Videos. Reports. Studies.

Customer expectations — whether consumers, citizens or business customers – for relevant, personalized and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect. According to an IBM study of over 1,700 Chief Marketing Officers (US), strong consensus exists among senior marketers across the world that these trends are fundamentally changing how marketing must work in order to drive business success.

Big challenges for today’s marketers, but bringing science to the art of marketing with information technology can help you address this. With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.

IBM enterprise marketing management (EMM) solutions provide you with the ability to:

  • Optimize cross-channel campaign efforts and engage buyers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
  • Optimize your digital marketing efforts and turn site, social and mobile visitors into repeat customers and loyal advocates.
  • Use sophisticated analytics to improve relevancy and responsiveness to individual prospects regardless of media or channel.
  • Discover and react in real time to how consumers are interacting with your brand.
  • Improve decision making and optimize marketing performance and productivity.
IBM. SmarterCommerce. Global Summit 2012 Orlando. Sept 5-7, 2012. Walt Disney World Swan and Dolphin Resort. Redefining buisiness in the age of the customer. (US)

IBM. SmarterCommerce. Global Summit 2012 Orlando. Sept 5-7, 2012. Walt Disney World Swan and Dolphin Resort. Redefining buisiness in the age of the customer. (US)

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Enterprise marketing management resources

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