WebSphere Commerce Professional

Features
Downloads

A cross-channel platform for delivering personalized customer shopping experiences

IBM® WebSphere® Commerce Professional is a cross-channel commerce platform that helps midsize businesses sell directly to customers using multiple channels—web, mobile, social, store or phone. It enables companies to market and sell through advanced web and mobile stores and through personalized marketing and merchandising tools.

WebSphere Commerce Professional features include:

Support for multiple selling channels—web, mobile, social, store, call center—to provide consistent pricing, promotions and brand experiences in different channels.
Marketing and merchandising tools to personalize shopping promotions and content across multiple channels
An IBM middleware backbone to underpin your online business with high site availability and performance during peak shopping periods.
Integration with IBM order management and web analytics to unify the marketing, selling and fulfillment cycle.

Support for multiple selling channels

Enables selling through web, mobile, social, store and call center channels to allow customers to choose how and when they browse, shop and purchase.
Provides prebuilt mobile store models to quickly implement personalized shopping and buying experiences from mobile devices, smartphones and tablets.
Integrates web storefronts with Facebook so marketers and merchandisers can target actions based on what customers “Like” and “Share.”
Extends customer purchase history and attributes to call center representatives to provide a consistent shopping experience using phone channels.

Marketing and merchandising tools

Automate one-to-one customer interactions, tailoring promotions based on past preferences, purchase history and online behavior aross multiple channels.
Trigger event-based communications based on customer actions such as cart abandonment, order placement, mobile device location, social media participation, search terms or referring URLs.
Provide expansive catalog management tools—from generating stock-keeping units (SKUs) and uploading information to creating product categories and assortments.
Enable targeted cross-selling and up-selling to increase average order size and enhance the customer experience.
Help reduce the need for technical resources or web developer support, enabling business users to control daily marketing, merchandising and catalog management.

An IBM middleware backbone to underpin your online business

Enables peak availability with site administration, problem determination and performance monitoring tools.
Supports high levels of site performance and reliability with simplified clustering for easy configuration and management of hardware and software.

Integration with IBM order management and web analytics

Integrates with IBM Coremetrics® Web Analytics to help increase revenue by understanding how customers interact across multiple channels.
Provides prebuilt auto-tagging capabilities to expedite tagging implementation of web and mobile stores.
Integrates with IBM Sterling Order Management, enabling customers to use a wide range of methods and channels to place and fulfill orders and return goods.
Enables multichannel order aggregation to provide global inventory visibility and delivery and service availability.

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Web Storefronts

Provide all the features, models and best practices necessary for a direct to consumer online stores. These storefronts offer rich capability from advanced faceted search and mini shopping carts to integrated inventory availability and product comparisons.

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Mobile Storefronts

Complementing the web storefronts, the mobile storefronts provide a base for offering your customers a compelling mobile shopping experience. Customers can browse products, create wish lists, add items to their shopping cart and complete the mobile checkout process. Orders placed use the mobile store locator during checkout, allowing customers to pickup their items in-store when the order is ready

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Merchandising Tools

Enables merchandisers to maximize sales revenue and profitability by providing tools that give them the ability to optimize the promotion, packaging, categorization and sales of individual products, catalogs, categories, and brands.

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Marketing Tools

Enables marketing managers to maximize the value of all consumer and business relationships by offering powerful yet intuitive tools that deliver highly personalized campaigns, advertisements, and promotions while measuring the effectiveness of each initiative.

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Order Fulfillment

WebSphere Commerce integrates with IBM Sterling Order Management, enabling companies to deliver a superior experience. Integrated order management combines multi-channel order aggregation with global visibility to inventory, and delivery and service availability, enabling the complete order promise and providing the ability to "order from anywhere, fulfill from anywhere, and return to anywhere."

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Digital Analytics

WebSphere Commerce integrates with IBM Digital Web Analytics to help increase revenue through improved understanding of how customers interact across multiple channels.