Bring science to the art of marketing for better business results
Customer expectations — whether consumers, citizens or business customers – for relevant, personalized and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect. According to an IBM study of over 1,700 Chief Marketing Officers (US), strong consensus exists among senior marketers across the world that these trends are fundamentally changing how marketing must work in order to drive business success.
Big challenges for today’s marketers, but bringing science to the art of marketing with information technology can help you address this. With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
IBM enterprise marketing management (EMM) solutions provide you with the ability to:
Shifting your investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns can yield outcomes like:
”I can now tell you exactly how many event registrations came in from each campaign, which words perform best in SEM, and my ROI on each campaign,” Marketing Business Analyst, Citrix Systems (PDF, 893KB)
”IBM Unica Campaign is critical in being able to deliver the single-best shopping experience possible for our customers. It enables us to implement fine-tuned, automated marketing campaigns across all business channels,” Vice President of Direct Marketing, Lands' End (PDF, 2.13MB)
”I'm impressed that the ROI from personalized banners is so much higher than from non-targeted banners. We firmly believe that retargeting is a valuable way to improve our marketing communications,” Senior Web Analyst, wehkamp.nl (PDF, 555KB)
Proven and comprehensive Enterprise Marketing Management solutions
Over 2500 organizations around the world use IBM EMM solutions. IBM Unica and Coremetrics solutions are recognized as market leaders by many industry analysts including the recent Gartner Magic Quadrant on Multi-channel Campaign Management and the Forrester Web Analytics Wave. (link resides outside of ibm.com).
Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.
Sophisticated analytics that provide businesses with real time insight into how consumers are interacting with their brands online.
All products - Enterprise marketing management
- Tealeaf Customer Behavior Analysis - Overview
- Tealeaf Customer Experience Integrations - Overview
- Tealeaf CX
- Tealeaf CX Mobile
- Tealeaf cxReveal
- IBM AdTarget
- IBM Content Recommendations
- IBM Digital Analytics
- IBM Digital Analytics for Social Media
- IBM Digital Analytics Impression Attribution
- IBM Digital Analytics Lifecycle
- IBM Digital Analytics Multichannel
- IBM Digital Analytics Multisite
- IBM LIVEmail
- IBM Marketing Center
- IBM Product Recommendations
- IBM Search Marketing
- DemandTec Advanced Deal Management
- DemandTec Assortment Optimization
- DemandTec Customer Trade Planning
- DemandTec Deal Management
- DemandTec Markdown Optimization
- DemandTec Post Event
- DemandTec Price Management
- DemandTec Price Optimization
- DemandTec Promotion Execution
- DemandTec Promotion Optimization
- DemandTec Promotion Planning
- DemandTec Shopper Insights
- DemandTec Strategic Marketing Planning
- DemandTec Strategic Trade Planning
Learn more about all that enterprise marketing management has to offer.
Email marketing in a complex world - A story of brains and beauty
Isolation versus integration - Making the move to cross-channel customer communications
True profiles: A contemporary method for managing customer data
How SNS Bank Put The Web At The Heart Of Its New Multichannel Strategy
Forbes Special Report - Bringing 20/20 Foresight to Marketing: CMOs Seek a Clearer Picture of the Customer
Enterprise marketing management communities help you stay connected with your colleagues
Get connected with your colleagues and follow us on Facebook, Twitter, YouTube and other social networks to stay up on the latest IBM news and information that's important to you.
Communities and user groups
Customer case studies
"I can now tell you exactly how many event registrations came in from each campaign, which words perform best in SEM, and my ROI on each campaign."
- Marketing Business Analyst, Citrix Systems
"Unica Campaign is critical in being able to deliver the single-best shopping experience possible for our customers. It enables us to implement fine-tuned, automated marketing campaigns across all business channels."
- Vice President of Direct Marketing, Lands' End
"Because of the Coremetrics data, we can see that Facebook is a significant and subtly sophisticated new front in the development of markets for the university."
- Senior Director of Strategic Marketing, Seton Hall University
"I'm impressed that the ROI from personalized banners is so much higher than from non-targeted banners. We firmly believe that retargeting is a valuable way to improve our marketing communications."
- Senior Web Analyst, wehkamp.nl
Enterprise marketing management podcast
Elana Anderson, Director, Enterprise marketing management
Customers are in control. Messages must change almost instantly. These challenges can actually help you create less-intrusive, more-effective customer relationships and marketing programs. Market more efficiently. Leverage technology to develop a more customer-centric marketing process.
Enterprise marketing management resources
See the latest holiday shopping insights from online sales and cart conversion rates to mobile and social traffic trends
Get new insights from the 2011 IBM Global CMO Study, based on over 1,700 face-to-face interviews with CMOs spanning 19 industries and 64 countries
Request for Proposal (RFP) Submissions
Send inquiries or RFP requests to email@example.com. You will receive a response within 24 hours.
Expert on this topic
John Squire - Director,
IBM EMM Digital Solutions
Introducing the new IBM Coremetrics Digital Marketing Optimization Suite. Hear John Squire on the highlights of this new release.