IBM Customer Experience Suite

Create

• Use built-in tools to create microsites, portals and mashups, and manage content-rich media and documents.
• Reduce costs and save time by enabling content owners to create and manage rich web content more quickly without IT involvement.
• Use e-forms to automate forms-based processes. This helps you improve efficiency and become more responsive to customer needs.

Target

• Use personalization to improve the online experience by delivering highly targeted and dynamic content.
• Personalize a user’s experience based on identity, clicks, device, browser, social networks, location or even time of day.
• Adapt your strategies and tactics according to each visitor’s preferences.

Socialize

• Support and enable conversations with and between users through online communities.
• Use built-in social capabilities to help improve customer services, enhance brand loyalty and resolve problems faster. These include user profiles, blogs, forums communities, ratings, commenting, polling, surveys and instant messaging.

Integrate

• Adapt content to mobile devices including smartphones.
• Reach mobile customers more easily with targeted content and streamlined user experiences.
• Syndicate content into social networking sites.
• Make the most of your existing IT and web assets and resources. IBM Customer Experience Suite includes connectors and restful services to integrate the solution with existing data sources.
• Integrate with enterprise and desktop applications, commerce solutions, cloud-based services, social and rich media sites, databases, web services, widgets, portlets and analytics systems.

Optimize

• Use tools to analyze social trends, user activities and content throughout your environment.
• Provide knowledge-driven search.
• Help optimize selling opportunities and capture new leads by improving cross-sell and up-sell opportunities.
• Publish dynamic offers and content.
• Run A/B tests to help determine content variations. Run multivariate tests to understand the effectiveness of different areas of a website.