Why IBM for Cross-channel campaign management?

IBM’s Cross-channel campaign management capabilities can help you target thousands — or millions — of individuals with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.

• Build an effective, ongoing dialogue with your customer or prospect through a complete interaction history, such as offers presented, context and campaign details, and response or non-response.
• Manage the entirety of your campaign’s logic, including audience segmentation, exclusions and assignment of offers and channels.
• Enable use, re-use and tracking of campaign building blocks, including audiences, segments, offers, treatments and exclusion rules.
• Close the loop by attributing responses of various types (direct, indirect, inferred) to campaigns using several attribution methods (best match, fractional, multiple, custom).

Execute personalised and effective marketing campaigns using web and customer analytics, event detection, predictive analytics, segmentation, real-time behavioral, contact optimisation, eMail, lead routing and monitoring, online ad and search bid management, and marketing resource management.

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  IBM Unica Campaign

  Deliver personalised, relevant marketing messages across all touch points

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  IBM Unica eMessage

  Engage customers and prospects with timely, personalised outbound digital messages

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  IBM Unica Optimise

  Determine the optimal contact strategy over time for your customers

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  IBM Unica Interact

  Determine the right message to present in inbound marketing channels

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  IBM Unica Detect

  Event-based marketing to improve cross-sell and retention

All products - Cross-channel campaign management