Easily define strategies for interacting with customers and prospects.

• Maximize the relevancy of messages presented in real-time, increasing response rates, cross-sell transactions and customer retention
• Present offers in real time when customers contact you
• Provide a consistent experience for all channels
• Use high performance and scalability even when facing the heaviest volume of customer interactions.

Build insight over time and help determine the best offer or message to present to customers and prospects.

• Execute targeted marketing through websites, call centers and other inbound channels — increasing the return on investment (ROI) of customer touch points originally built for operational reasons
• Apply best practices from outbound marketing to inbound, such as segmentation and test-and-learn
• Create more channel-specific solutions, including mobile apps, social networks, ad networks, ATMs and set-top boxes.

Provide an uncomplicated and intuitive user experience to each person involved in the inbound marketing process.

• Manage “always on” inbound marketing campaigns without IT help
• Easily modify strategies and understand the impact of changes
• Achieve scalable and high performing decision making for web and other types of inbound interactive channels

Product Recommendations-Website table

Integrate IBM Interact easily with digital properties — such as websites — for personalization, behavioral targeting and social sharing.

• Tag your web pages once and configure later; no need to re-tag as campaigns or web designs change
• Choose from compelling offer display styles, ready for immediate use
• Present offers to unknown web visitors based on their behavior on your site.
• Make use of behavioral analytics reporting for real-time marketing data

Factor pattern recognition into real-time decisions.

• Ensure that personalization is based both on what is happening during the live interaction and in the context of previous events.