IBM Marketing Operations

Integrated campaign planning and execution

• Drive better marketing results by better insight, oversight and management of all aspects of marketing.
• Reduce cycle time of marketing campaigns and programs, getting them into market faster, without sacrificing quality and results.
• Boost marketing productivity by managing the complete offer lifecycle: create, approve, publish, and retire.
• Boost the effectiveness of cross channel programs and improve collaboration between marketing teams.
• Spend more time on creative and strategic work and less on managerial administration.

Expense management

• Reallocate resources easier from underperforming to performing initiatives.
• Decrease the number of duplicated efforts on the part of external agencies and other vendors.

Budgeting and forecasting

• Use the IBM Marketing Operations financial management tools for budgeting, forecasting, committing and tracking actual costs.
• Track budgets and expenses closely enough to ensure you are investing optimally without slowing everything down.
• Ensure that you are maximizing spending by analyzing different budget versions.
• Achieve greater visibility into and control over marketing budgets and expenses and lower costs.

Digital asset management

• Promote greater re-use of marketing assets, data and information, lowering costs and promoting best practices.
• Provide an efficient user experience through a common interface with dashboard views of information across product lines.
• Achieve greater efficiency with fewer bottlenecks and better resource scheduling.
• Integrate with enterprise content management systems for global and localized access to enterprise assets.

The marketing calendar in Unica Marketing Operations makes it easy for marketers to track and manage all aspects of their marketing plans, programs, and projects.