Enterprise marketing management

  Engage buyers in highly relevant, interactive dialogues across digital, social and traditional marketing channels.  

Proven and comprehensive Enterprise Marketing Management solutions

Over 2500 organisations around the world use IBM EMM solutions. IBM Unica and Coremetrics solutions are recognised as market leaders by many industry analysts including the recent Gartner Magic Quadrant on Multi-channel Campaign Management and the Forrester Web Analytics Wave. (link resides outside of ibm.com)

Capabilities

  • DMO

    Digital marketing optimisation

    Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.

  • Web analytics

    Web analytics

    Sophisticated analytics that provide businesses with real time insight into how consumers are interacting with their brands online.

All products - Enterprise marketing management

Cross-channel marketing optimization

Products

Customer experience optimization

Products

Digital marketing optimization

Products

Marketing performance optimization

Products

Price_promotion and product mix optimization

Products

Enterprise Marketing Management Solutions

All Solutions

Real-time Marketing Solution

eMail Marketing Solution

Interactive Marketing Solution

Event based Marketing Solution

Marketing Operations Solution

Advertising Solution

Retargeting Solution

Product Recommendations Solution

Social Media Marketing Solution

Mobile Marketing Solution

Search Marketing Solution

Lead Management Solution

Personalisation Solution

Marketing Performance Optimisation Solution

Customer case studies

Citrix

"I can now tell you exactly how many event registrations came in from each campaign, which words perform best in SEM, and my ROI on each campaign."

- Marketing Business Analyst, Citrix Systems

Lands' End

"Unica Campaign is critical in being able to deliver the single-best shopping experience possible for our customers. It enables us to implement fine-tuned, automated marketing campaigns across all business channels."

- Vice President of Direct Marketing, Lands' End

Seton Hall University

"Because of the Coremetrics data, we can see that Facebook is a significant and subtly sophisticated new front in the development of markets for the university."

- Senior Director of Strategic Marketing, Seton Hall University

wehkamp.nl

"I'm impressed that the ROI from personalised banners is so much higher than from non-targeted banners. We firmly believe that retargeting is a valuable way to improve our marketing communications."

- Senior Web Analyst, wehkamp.nl

Case Studies by category

Bring science to the art of marketing for better business results

Customer expectations — whether consumers, citizens or business customers – for relevant, personalised and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect. According to an IBM study of over 1,700 Chief Marketing Officers (US), strong consensus exists among senior marketers across the world that these trends are fundamentally changing how marketing must work in order to drive business success.

Big challenges for today’s marketers, but bringing science to the art of marketing with information technology can help you address this. With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.

IBM enterprise marketing management (EMM) solutions provide you with the ability to:

  • Use cross-channel campaign management to engage buyers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels, often resulting in up to four times the revenue of standard programs
  • Optimise your digital marketing and turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's digital lifecycle
  • Use sophisticated digital analytics for real time insight into how consumers are interacting online, yielding improved conversion rates and higher sales
  • Align people, processes, budgets and technologies with better marketing resource management to increase marketing productivity and allow up to 30 times more programs to be run, often at lower cost

Real results:

Shifting your investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns can yield outcomes like:

”I can now tell you exactly how many event registrations came in from each campaign, which words perform best in SEM, and my ROI on each campaign,” Marketing Business Analyst, Citrix Systems (PDF, 893KB)

”IBM Unica Campaign is critical in being able to deliver the single-best shopping experience possible for our customers. It enables us to implement fine-tuned, automated marketing campaigns across all business channels,” Vice President of Direct Marketing, Lands' End (PDF, 2.13MB)

”I'm impressed that the ROI from personalised banners is so much higher than from non-targeted banners. We firmly believe that retargeting is a valuable way to improve our marketing communications,” Senior Web Analyst, wehkamp.nl (PDF, 252KB)

IBM. SmarterCommerce. Global Summit 2012 Orlando. Sept 5-7, 2012. Walt Disney World Swan and Dolphin Resort. Redefining buisiness in the age of the customer. (US)

IBM. SmarterCommerce. Global Summit 2012 Orlando. Sept 5-7, 2012. Walt Disney World Swan and Dolphin Resort. Redefining buisiness in the age of the customer. (US)

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Customer case studies

L’OCCITANE EN PROVENCE

"By segmenting visitors based on behavior and tailoring email content accordingly, we are able to deliver highly personalized messages that generate much higher open rates, conversion rates and revenue per email. Instead of trying to second-guess our customers, we can present them with offers that we know will interest them." - Director of Ecommerce, L’OCCITANE

BURT'S BEES

"From a brand standpoint, banner ad retargeting has been very successful for us. We’re pleasantly surprised and happy with our return on investment from retargeting. We’re seeing an increase in sales and our spend-to-sales is a great ratio." - Lynnette Montgomery Director of Ecommerce and Digital Marketing Burt’s Bees

PETCO Where the pets go.

"The IBM Coremetrics and [x+1] partnership has given us a means of reaching our customers more effectively and engaging them in a personal dialog that creates a better shopping experience for them and a lower cost per order for PETCO." - Web Analyst PETCO.COM

IBM

"With Unica, the customer can guide where our conversation should go. It will translate into more quality leads, and better relationship building with buyers and everyone who dialogues with us. And that is central to IBM’s value proposition: to build valuable, trusted relationships." - Zarina Lam Stanford, Director, Software Group Demand Programs, North America, IBM

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Request for Proposal (RFP) Submissions

Send inquiries or RFP requests to emminfo@au1.ibm.com. You will receive a response within 24 hours.

Expert on this topic

John Squire

John Squire - Director,
IBM EMM Digital Solutions
Introducing the new IBM Coremetrics Digital Marketing Optimisation Suite. Hear John Squire on the highlights of this new release.

Watch the video (00:03:15)

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