Proven and comprehensive Enterprise Marketing Management solutions
Over 2500 organisations around the world use IBM EMM solutions. IBM Unica and Coremetrics solutions are recognised as market leaders by many industry analysts including the recent Gartner Magic Quadrant on Multi-channel Campaign Management and the Forrester Web Analytics Wave. (link resides outside of ibm.com)
Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.
Sophisticated analytics that provide businesses with real time insight into how consumers are interacting with their brands online.
All products - Enterprise marketing management
- Tealeaf Customer Behavior Analysis - Overview
- Tealeaf Customer Experience Integrations - Overview
- Tealeaf CX
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- Tealeaf cxReveal
- IBM AdTarget
- IBM Content Recommendations
- IBM Digital Analytics
- IBM Digital Analytics for Social Media
- IBM Digital Analytics Impression Attribution
- IBM Digital Analytics Lifecycle
- IBM Digital Analytics Multichannel
- IBM Digital Analytics Multisite
- IBM LIVEmail
- IBM Marketing Center
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- IBM Search Marketing
- DemandTec Advanced Deal Management
- DemandTec Assortment Optimization
- DemandTec Customer Trade Planning
- DemandTec Deal Management
- DemandTec Markdown Optimization
- DemandTec Post Event
- DemandTec Price Management
- DemandTec Price Optimization
- DemandTec Promotion Execution
- DemandTec Promotion Optimization
- DemandTec Promotion Planning
- DemandTec Strategic Marketing Planning
- DemandTec Strategic Trade Planning
Enterprise Marketing Management Solutions
Customer case studies
"I can now tell you exactly how many event registrations came in from each campaign, which words perform best in SEM, and my ROI on each campaign."
- Marketing Business Analyst, Citrix Systems
"Unica Campaign is critical in being able to deliver the single-best shopping experience possible for our customers. It enables us to implement fine-tuned, automated marketing campaigns across all business channels."
- Vice President of Direct Marketing, Lands' End
"Because of the Coremetrics data, we can see that Facebook is a significant and subtly sophisticated new front in the development of markets for the university."
- Senior Director of Strategic Marketing, Seton Hall University
"I'm impressed that the ROI from personalised banners is so much higher than from non-targeted banners. We firmly believe that retargeting is a valuable way to improve our marketing communications."
- Senior Web Analyst, wehkamp.nl
Case Studies by category
Bring science to the art of marketing for better business results
Customer expectations — whether consumers, citizens or business customers – for relevant, personalised and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect. According to an IBM study of over 1,700 Chief Marketing Officers (US), strong consensus exists among senior marketers across the world that these trends are fundamentally changing how marketing must work in order to drive business success.
Big challenges for today’s marketers, but bringing science to the art of marketing with information technology can help you address this. With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
IBM enterprise marketing management (EMM) solutions provide you with the ability to:
Shifting your investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns can yield outcomes like:
”I can now tell you exactly how many event registrations came in from each campaign, which words perform best in SEM, and my ROI on each campaign,” Marketing Business Analyst, Citrix Systems (PDF, 893KB)
”IBM Unica Campaign is critical in being able to deliver the single-best shopping experience possible for our customers. It enables us to implement fine-tuned, automated marketing campaigns across all business channels,” Vice President of Direct Marketing, Lands' End (PDF, 2.13MB)
”I'm impressed that the ROI from personalised banners is so much higher than from non-targeted banners. We firmly believe that retargeting is a valuable way to improve our marketing communications,” Senior Web Analyst, wehkamp.nl (PDF, 252KB)
Customer case studies
"By segmenting visitors based on behavior and tailoring email content accordingly, we are able to deliver highly personalized messages that generate much higher open rates, conversion rates and revenue per email. Instead of trying to second-guess our customers, we can present them with offers that we know will interest them." - Director of Ecommerce, L’OCCITANE
"From a brand standpoint, banner ad retargeting has been very successful for us. We’re pleasantly surprised and happy with our return on investment from retargeting. We’re seeing an increase in sales and our spend-to-sales is a great ratio." - Lynnette Montgomery Director of Ecommerce and Digital Marketing Burt’s Bees
"The IBM Coremetrics and [x+1] partnership has given us a means of reaching our customers more effectively and engaging them in a personal dialog that creates a better shopping experience for them and a lower cost per order for PETCO." - Web Analyst PETCO.COM
"With Unica, the customer can guide where our conversation should go. It will translate into more quality leads, and better relationship building with buyers and everyone who dialogues with us. And that is central to IBM’s value proposition: to build valuable, trusted relationships." - Zarina Lam Stanford, Director, Software Group Demand Programs, North America, IBM
Enterprise marketing management resources
DemandTec Inc. extends IBM’s Smarter Commerce initiative with cloud-based price, promotion, and merchandising analytics.
See the latest holiday shopping insights from online sales and cart conversion rates to mobile and social traffic trends
Get new insights from the 2011 IBM Global CMO Study, based on over 1,700 face-to-face interviews with CMOs spanning 19 industries and 64 countries
Request for Proposal (RFP) Submissions
Send inquiries or RFP requests to firstname.lastname@example.org. You will receive a response within 24 hours.
Expert on this topic
John Squire - Director,
IBM EMM Digital Solutions
Introducing the new IBM Coremetrics Digital Marketing Optimisation Suite. Hear John Squire on the highlights of this new release.