IBM - SPSS Conjoint

Understand and measure purchasing decisions

IBM® SPSS® Conjoint helps market researchers increase their understanding of consumer preferences so they can more effectively design, price and market successful products. It enables them to model the consumer decision-making process so they can design products with the features and attributes most important to their target market.

SPSS Conjoint includes procedures that can help researchers:

Design an orthogonal array of product attribute combinations using ORTHOPLAN, a design generator.
Produce and print cards that study respondents can use to sort, rank or rate alternative products.
Analyze research data using conjoint analysis, a specially tailored version of regression.

MoreLess