Revolutionize your trade decisions with strategic planning

IBM® DemandTec® Strategic Trade Planning helps you to dramatically improve your pricing and trade promotion spend while aligning strategic objectives from corporate to the field. Users can complete this in real time to continuously enable better decision making throughout the year. This provides a predictive but universal view of the marketplace that allows alignment with sales leadership, finance, marketing and field sales.

Make better decisions based on optimized, predictive scenarios.

Reallocate trade spending mid-plan to meet financial goals.

Use continuous analytics to adapt to marketplace changes.

DemandTec Strategic Trade Planning

Revolutionize your trade decisions with strategic planning

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