Don’t settle on static, non-predictive marketing mix studies

IBM® DemandTec® Strategic Marketing Planning clarifies where and how to allocate marketing spending. This helps marketing executives, brand managers and marketing researchers to track, forecast and optimize marketing plans.

  • Transform your existing marketing mix analysis into a dynamic planning platform. The ability to integrate your existing marketing mix models leverages the investment you have already made in your business.
  • Helps you continually understand, plan and predict marketing and trade investments. Provides a comprehensive view to produce better results.
  • Forecast the financial outcome of virtually any plan. DemandTec Strategic Marketing Planning includes an optimizer designed to develop and evaluate thousands of potential scenarios.
  • Select the optimal solution based on your goals. Use dynamic models to help you continually understand market drivers and adapt to exceed your business objectives.

Transform your existing marketing mix analysis into a dynamic planning platform.

  • DemandTec Strategic Marketing Planning updates with new sales data as the year progresses to maintain a continuous read on the marketplace
  • As the dynamics of the marketplace change, so do the tools that enable you to make better decisions for your current reality
  • Enables you to drive the market instead of using old insights or intuition

Helps you continually understand, plan and predict marketing and trade investments.

  • DemandTec Strategic Marketing Planning allows you to cut through the complexity of evolving channel dynamics and consumer preferences
  • Offers deep insights into the macro impact of pricing, promotions, media mix and competitive activity on sales volume and profits
  • Create the ideal plan that is inclusive of traditional and digital spend metrics, enabling a comprehensive view of opportunities

Forecast the financial outcome of virtually any plan.

  • Uses an optimizer designed to develop and evaluate thousands of potential scenarios within appropriate business constraints, such as maximum marketing budget or allowable price change
  • DemandTec Strategic Marketing Planning can quickly quantify opportunities, using a comprehensive activity-based financial model designed to deliver the full range of key performance metrics and other financial impacts needed to make informed marketing spending decisions

Select the optimal solution based on your goals.

  • Uses DemandTec Strategic Marketing Planning to identify drivers of your business as the market changes
  • Recognizes the effects of new products, unexpected competitive actions and shifting consumer preferences
  • Quickly evaluates unexpected market influences alongside potential response scenarios to help determine the best course of action

DemandTec Strategic Marketing Planning

Don’t settle on static, non-predictive marketing mix studies

Contact IBM

More

Not in Netherlands?

Koop online of verneem meer.

Wij staan klaar om u te helpen

Koop online of verneem meer.