Predict outcomes and reveal relationships in categorical data

IBM® SPSS® Categories makes it easy to visualize and explore relationships in your data and predict outcomes based on your findings. Using advanced techniques, such as predictive analysis, statistical learning, perceptual mapping and preference scaling, you can understand which characteristics consumers relate most closely to your product or brand, and learn how they perceive your products in relation to others.

SPSS Categories includes advanced analytical techniques to help you:

Easily analyze and interpret multivariate data

Turn qualitative variables into quantitative ones

Graphically display underlying relationships

SPSS Categories resources

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