Social media analytics to measure ROI from social channels

Do your social media channels deliver?

Use social media analytics to measure ROI


Do your social media channels deliver?

Use social media analytics to measure ROI


IBM® Digital Analytics for Social Media, formerly Coremetrics® Social Analytics, provides a centralized user interface for analyzing social media channels and campaigns and determining return on investment (ROI) from social marketing. It can track social channels and online marketing channels while interacting directly with customers. IBM Digital Analytics for Social Media helps you understand the performance of social campaigns for smarter allocation of marketing resources.

IBM Digital Analytics for Social Media can help you:

Measure social media as a marketing channel


Boost engagement and loyalty through social conversations

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