Analyze ROI from social media channels and campaigns

IBM® Digital Analytics for Social Analytics, formerly Coremetrics® Social Analytics, provides you with a centralized user interface for analyzing social media channels and campaigns. Its seamless integration with the IBM Digital Marketing Optimization Suite helps users track social channels and other online marketing channels while interacting directly with customers. This capability enables you to understand the performance of social campaigns for smarter allocation of marketing resources.

Measure social media as a marketing channel

Plug into the social conversation

IBM Digital Analytics for Social Media

Transform your social media into another marketing channel

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