Deepen Customer
Engagement

Intelligent in-store, location-based technology for enhanced customer experiences

IBM® Presence Zones enables retailers to transform the in-store customer experience by using intelligent location-based technology to engage shoppers in near real time to influence and increase sales in the store. It helps retailers use mobile commerce to gain insight into customer behavior in the store and deliver timely, contextually relevant interactions. IBM Presence Zones extends customer service and support through mobile devices, delivering an innovative and exceptional in-store shopping experience.


IBM Presence Zones enables you to:

Deliver an exceptional, consistent and unified customer experience across channels

Engage in-store shoppers through their mobile devices in near real time

Optimize store operations through deep insight into customer in-store behavior

Easily create zones and manage sensors for multiple store locations

Presence Zones Management Center provides a centralized view to manage zones and monitor sensors across store locations

Gain visibility to shopper traffic by zone

With the power of IBM Analytics solutions, get insight into shopper traffic patterns for each store location

Gain deep customer insight

With the power of IBM Analytics solutions, generate custom reports by integrating Presence Zones indoor location intelligence to gain deep insight into customer data over time

Create heat maps to compare shopper traffic across zones

With the power of IBM Analytics solutions, generate custom reports by integrating Presence Zones indoor location intelligence to gain deep insight into customer data over time

Engage on-site customers as unique individuals

With the power of IBM Smarter Commerce solutions and services, create unique offers, promotions and contextually relevant interactions with on-site customers


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Easily create zones and manage sensors for multiple store locations

Click to enlarge

Gain visibility to shopper traffic by zone

Click to enlarge

Gain deep customer insight

Click to enlarge

Create heat maps to compare shopper traffic across zones

Click to enlarge

Engage on-site customers as unique individuals



IBM Presence Zones

Intelligent in-store, location-based technology for enhanced customer experiences

IBM Software Subscription and Support is included in the product price for the first year.

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