Gain insights into the historical performance of trade promotions

IBM® DemandTec® Post Event enables consumer product companies to gain insights into the performance of historical trade promotions. This solution allows trade marketing and customer sales teams to understand past trade event performance and determine how much incremental volume was generated and how. These insights enable consumer goods companies to leverage historical analysis for continuous improvement in the future.

Provides consumer product companies with the ability to address cost, customer and control issues.

DemandTec Post Event quantifies event profitability and return-on-investment (ROI) metrics for categories and retail accounts.

Provides key features including performance measurement, graphing, date shifting, spend maintenance and exporting for offline analysis.

EMM product resources

DemandTec Post Event

Gain insights into the historical performance of trade promotions

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EMM product resources