DemandTec Shopper Insights

Insights add value throughout the business planning process.

• Designed to provide shopper insights at virtually all stages of marketing and merchandising processes, with features such as interactive collaborative dashboards and shopper analytics, which are embedded directly in the optimization and management applications that customers are using today
• Enables the rapid delivery of relevant shopper analytics within core business processes including price, promotion and assortment
• Helps trading partners to make the right tradeoffs to effectively develop the plans that meet the needs of their target shoppers

Understand shopper behavior and answer key business questions

• DemandTec Shopper Insights provides a suite of dashboards designed to quickly answer the most common shopper questions while users are planning merchandising and marketing actions without having to reach for a separate system
• Dashboards tackle questions such as: How are my shopper segments growing and within which categories? How are shoppers switching between products? Who is leaving the category and why?
• Dashboards can be embedded in other IBM DemandTec applications to facilitate decision making
• Consulting and analytical solutions enhance the dashboards by defining shopper strategy, creating the right shopper segmentation scheme, assessing organizational readiness and more

Collaborate with trading partners to design shopper-specific solutions.

• DemandTec Shopper Insights, delivered on a cloud-based network, offers users near-immediate access to shopper insights. While the retailer remains in control regarding the scope of access, the manufacturer can use the same information to develop improved trade plans, marketing plans and product offerings.
• This common view of the shopper helps to ensure a better solution for everyone and a more collaborative long-term relationship