Fine-tune analytics and marketing execution with offline insights

IBM® Digital Analytics Multichannel, formerly Coremetrics Multichannel Analytics, extends the value of the IBM Digital Analytics Solution by completing the picture of visitors’ digital journeys with data pertaining to their offline behavior. IBM Digital Analytics Multichannel has a flexible and open architecture that can help users extend analytics and IBM LIVE Profiles with offline data as required. Once IBM LIVE Profiles has been enhanced with the additional insights from offline data, the sharper focus can help automate more timely and relevant digital marketing.

Understand the impact of digital marketing channels on offline sales.

Identify hidden opportunities with prospects and customers

Micro-target digital marketing based on a holistic view

Drive business insights by extending analytics



Multichannel Transactions

Import offline sales and attributes to online marketing.

Product Insightss

Extend product insights with imported product characteristics.

Campaign Reporting

Refine marketing campaign reporting with imported campaign characteristics.

Page Optimization

Refine page optimization with imported page function characteristics.


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Import offline sales and attributes to online marketing

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Extend product insights with imported product characteristics

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Refine marketing campaign reporting with imported campaign characteristics

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Refine page optimization with imported page function characteristics

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IBM Digital Analytics Multichannel

Fine-tune analytics and marketing execution with offline insights

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