Support your promotion strategy with centralized planning for promotional offers

Best practices in promotion execution

Learn new strategies for today's retail promotions

Best practices in promotion execution

Learn new strategies for today's retail promotions


IBM® Promotion Planning, formerly DemandTec® Promotion Planning, supports your promotion strategies by providing a configurable, centralized planning environment for you to plan and manage the details of promotional offers. It provides a foundation for event execution through IBM Promotion Execution and for forecasting with IBM Promotion Optimization. IBM Promotion Planning also works with IBM Deal Management to automatically incorporate offers submitted by a vendor, along with associated details.

IBM Promotion Planning:

Provides a centralized repository of promotional offers and associated details

Localizes promotional offers to increase relevancy

Tracks vendor allowances to work more effectively with vendors

Helps centralize forecasts and manage financials


View full image

See a promotion’s impact on revenue, gross margin and unit volume.

View full image

Get detailed data on how similar promotions have performed in the past.

Not in Netherlands?

Koop online of verneem meer.

Wij staan klaar om u te helpen

Koop online of verneem meer.