Personalize mobile experiences with an intelligent location based technology
IBM® Presence Insights is an intelligent, in-store, location-based technology that lets customers share information about their shopping preferences. It allows you to quickly incorporate location data from beacons and other Internet of Things sensors with enterprise and cloud data services and apply real time analytics.
Knowing these insights can help you devise relevant engagement strategies that optimize the customer experience and increase in-app conversions.
IBM® Presence Insights, formerly IBM Presence Zones, is available only as a cloud offering.
IBM Presence Insights enables you to:
- Execute intelligent engagement strategies and enable a richer user experience at the point of impact based on precise location presence.
- Optimize onsite operations by applying real-time analytics to mobile presence in and around a physical location to understand patterns and trends.
- Accelerate the value of marketing transformation by capturing insights from physical presence as part of a broader omni-channel program.
Execute intelligent engagement strategies
- Connect patterns of activity across digital and physical presence to understand behavior at a macro and micro-segmentation level.
- Create and deliver timely and personalized content, offers and promotions through the mobile app – or other points of impact based on contextual location presence.
- Enrich the customer’s mobile experience – influence behavior and increase loyalty with contextually relevant information.
Optimize on-site operations
- Optimize staffing allocation and layout by understanding traffic patterns and customer behavior within and between locations.
- Recognize on-site customer profiles based on browsing patterns and preferences and initiate appropriate contact.
- Abstract and analyze location data from multiple sensing vendors and technologies to create a unified view of location activity.
Accelerate the value of marketing transformation
- Incorporate location analytics from Presence Insights into customer analytics and behavioral marketing platforms to create a more informed view.
- Create personalized interactions, offers and promotions based on convergence of digital and physical patterns of activity.
- Enable cross-channel dialog with customers and deliver a consistent brand experience by understanding current and past behaviors.
Gain an overview of customer on-site behavior and engagement.
Easily create customized reports for each site location.
Gain visibility into customer traffic by zone.
Engage on-site customers as unique individuals.
IBM Presence Insights resources