Gain more control over your marketing budgets and processes
IBM® Marketing Operations, formerly Unica Marketing Operations, is enterprise marketing operations software that provides more control over your marketing budgets and processes. It helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.
IBM® Marketing Operations helps you:
- Roll out marketing campaigns faster and more efficiently by integrating campaign planning and execution in a single collaborative platform.
- Manage various marketing expenses in one place from cost center definition to purchase order generation to invoice processing.
- See the impact of your budget decisions quickly by creating and adjusting budgets with tools that let you assess business impact instantly.
- Access shared digital assets easily in a security-rich asset library that can be accessed quickly by various business users.
Roll out campaigns and programs faster and more efficiently
- Manage your marketing plans, tactics and strategies with greater efficiency by integrating your campaign planning and execution solutions.
- Go to market faster without sacrificing quality and results by reducing the development time of marketing campaigns and programs.
- Increase marketing productivity by managing the full offer lifecycle to create, approve, publish and retire assets.
- Boost the effectiveness of cross-channel programs and improve collaboration among marketing teams to improve overall business development.
- Spend more time on creative and strategic work and less time on managerial administration.
Manage various marketing expenses in one place
- See how your actual marketing expenses are impacting your business results.
- Quickly assess and reallocate resources to move funds from underperforming initiatives to successful ones.
- Save time and costs by decreasing the duplicated efforts of external agencies and other vendors.
See the impact of your budget decisions quickly
- Define budgets and budget versions and compare them before finalizing performance objectives.
- Adjust budgeting plans as needed over time and see the impact of an increase or decrease in spending.
- Make optimal investments more quickly by using the same financial management tools for budgeting, forecasting, committing and tracking of actual costs.
- Reduce costs by achieving greater visibility into and control over marketing budgets and expenses.
Access shared digital assets easily
- Manage your organization’s digital assets in a security-rich asset library with powerful custom attribute tracking, graphical views and version control.
- Reduce costs and promote best practices through greater re-use of marketing assets, data and information.
- Provide a common, intuitive user interface with dashboard views of information across product lines.
- Achieve greater efficiency with fewer bottlenecks and better resource scheduling.
- Provide global and localized access to enterprise assets through integration with your enterprise content management systems.
Use a marketing calendar to track plans and projects.
Request campaigns with detailed goals, deadlines and budget allocations.
IBM Marketing Operations resources