Gain more control over your marketing budgets and processes

B2B marketers can count on IBM
for multichannel

Read the Gartner Magic Quadrant report

B2B marketers can count on IBM for multichannel

Read the Gartner Magic Quadrant report


IBM® Marketing Operations, formerly Unica Marketing Operations, provides marketing operations software to gain more control over your marketing budgets and processes. It helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.

IBM® Marketing Operations helps you:

Roll out campaigns and programs faster and more efficiently

Manage various marketing expenses in one place

See the impact of your budget decisions quickly

Access shared digital assets easily


Use a marketing calendar to track plans and projects

IBM Marketing Operations resources

IBM Marketing Operations

Gain more control over your marketing budgets and processes

IBM Software Subscription and Support is included in the product price for the first year.

Not available to buy online. Other ways to purchase or learn more.

Contact IBM

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