Customized corporate marketing campaigns for field marketing teams

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IBM® Distributed Marketing, formerly Unica Distributed Marketing, provides field marketing teams with a simple yet powerful way to access marketing campaigns run from headquarters. It enables field marketing teams to use corporate campaigns that are relevant to their territories and customize them for local conditions. IBM Distributed Marketing can create, monitor and measure field marketing programs, while enforcing campaign rules and best practices specified by headquarters.

IBM Distributed Marketing helps both field and corporate marketers:

Create simple lists by defining selection criteria

Execute campaigns from the field

Subscribe to campaigns executed by corporate headquarters

Use a color-coded calendar with quick and advanced search capabilities


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Provide field marketers with list management, campaign and corporate subscription tools.

IBM Distributed Marketing resources

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