Near real-time digital analytics for better marketing insights

Better understand your customers

Analyze visitor behavior; shorten sales cycles


IBM® Digital Analytics, formerly Coremetrics Web Analytics, is a platform for near real-time digital analytics, data monitoring and comparative benchmarking. It analyzes and reports on your visitors' digital journeys—across marketing touchpoints and channels—to provide customer insights that help marketers deliver more personalized, relevant and effective marketing. You can expand the IBM Digital Analytics platform with options to analyze multiple sites, offline customer behavior, ad relevancy, impression attribution and social media channels.

The IBM Digital Analytics platform helps you:

Gain marketing insights quickly with intuitive dashboards

Remove barriers for applying web analytics data

Identify real campaign contributions and attribution insights

Turn behavioral insights into automated digital marketing action

Simplify web analytics management and delivery

World-class reporting engine and data visualization

 World-class reporting engine and data visualization

Advanced attribution and ad hoc segmentation

Advanced attribution and ad hoc segmentation

Workspaces combine a dashboard with workbooks

Workspaces combine a dashboard with workbooks

Tag management with the Ghostery Trackermap Live Tool

Tag management with the Ghostery Trackermap Live Tool



real time digital analytics

World-class reporting engine and data visualization

View full image

real time digital analytics

Advanced attribution and ad hoc segmentation

View full image

real time digital analytics

Workspaces combine a dashboard with workbooks

View full image

real time digital analytics

Tag management with the Ghostery Trackermap Live Tool

View full image

real time digital analytics

World-class reporting engine and data visualization

View full image

real time digital analytics

Advanced attribution and ad hoc segmentation

View full image

real time digital analytics

Workspaces combine a dashboard with workbooks

View full image

real time digital analytics

Tag management with the Ghostery Trackermap Live Tool

View full image

IBM Digital Analytics Capabilities


The following are a part of IBM Digital Analytics:

  • real time digital analytics

    IBM Digital Data Exchange

    Delivers digital customer insights through a near real-time data syndication application programming interface (API) and an enterprise-grade tag management solution.

  • real time digital analytics

    IBM Digital Analytics Multisite

    Provides enterprise digital analytics for your websites, microsites, mobile applications or other digital properties on an individual basis or in logical groups that you define.

Extensions to the IBM Digital Analytics platform


Add these products to your IBM Digital Analytics platform to extend its capabilities:

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