IBM predictive analytics can take you from guesswork to prediction by showing you where you are now, and where you can go next. It empowers you to analyze trends, patterns and relationships in your structured and unstructured data, apply those insights to predict future events, and act to achieve your desired outcomes.

Whether you work in marketing, customer service, sales, finance, operations or another area of your business, IBM predictive analytics software puts a wealth of advanced capabilities at your fingertips where you need them—on premises, on cloud or as a hybrid solution. Our portfolio of products combines statistical analysis, predictive modeling, decision optimization and scoring, data collection and more, providing you with the tools to solve all of your organization’s data challenges more quickly and with better results.

Predictive analytics solutions from IBM are designed to meet the needs of many different users and skill levels, from beginners to experienced analysts. And they allow organizations of every size, from small and midsize businesses to the largest enterprises, to guide tactical and strategic decisions with the power of predictive intelligence.

Featured predictive analytics offers

Analyst Research: Bring predictive power to more users

Learn why IBM emerged as a leader for predictive analytics solutions in this Forrester Research report.

White Paper: Seven ways to improve your business

Find out the seven strategic objectives that can be attained by employing predictive analytics.

Discover how your organization can gain the full capabilities and benefits of predictive analytics with this portfolio of featured software from IBM.

Featured products

  • IBM SPSS Data Collection

    IBM SPSS Data Collection

    Conduct multichannel survey research to gain an accurate view of people's attitudes, preferences and opinions.

  • IBM SPSS Modeler

    IBM SPSS Modeler

    Build and deploy predictive models directly into your business processes for the right decisions every time.

  • IBM SPSS Modeler Gold on Cloud

    IBM SPSS Modeler Gold on Cloud

    Bring predictive intelligence to everyday business problems, enabling front-line employees or systems to make more effective decisions and improve outcomes.

All products - Predictive analytics


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  • Webinar OnDemand: Analytics at scale

    View this presentation to learn new approaches for analytics at scale and tips for how to get started.

  • Video: What is predictive analytics?

    Discover why everyone is talking about predictive analytics.

  • Analyst Research: The Hurwitz Victory Index Report

    Learn why IBM SPSS was recognized as a Double Victor in the inaugural Hurwitz & Associates Victory Index for predictive analytics

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