IBM omni-channel marketing solutions help attract new customers and delight existing customers with personalized, multichannel experiences.

Use these solutions to manage individual customer preferences across channels and to design, execute and measure customer-driven communication strategies. They help you to:

  • Analyst report

    See the Gartner Magic Quadrant for multichannel campaign management.

  • White paper

    Five tips to engage customers through event-based marketing.

Featured omni-channel marketing offers

Seamless customer engagement across channels

Discover how to proactively influence the customer experience across channels, with dramatic bottom-line results.

Customer engagement that delivers

See how IBM Journey Designer can help design, execute and evaluate customer experiences that align with your business goals.

Gartner Magic Quadrant for Multichannel Campaign Management

Learn how Gartner positions 19 MCCM vendors, and why IBM is named a leader in the category.

Marketing in the cloud

See how IBM Marketing Cloud combines customer journey analytics with multi-channel marketing
tools for easier, more powerful engagement.

IBM omni-channel marketing solutions help engage customers and prospects in a cross-channel dialogue that builds on their past and current behavior.

Featured omni-channel marketing products

  • IBM Campaign

    IBM Campaign

    Deliver personalized, relevant marketing messages across touch points.

  • IBM Interact

    IBM Interact

    Determine the right message to present in inbound marketing channels.

  • IBM Contact Optimization

    IBM Contact Optimization

    Determine the optimal contact strategy over time for your customers.

  • IBM Marketing Operations

    IBM Marketing Operations

    Align resources, streamline production processes, track budgets and expenses, and improve team collaboration.

  • IBM Opportunity Detect

    IBM Opportunity Detect

    Improve cross-sell and retention by understanding customer behavior over time.

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Amplify2016. outhink ordinary. May 16-19. Tampa, Florida. IBM.(US)

Exceptional customer experiences across channels

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