IBM omni-channel marketing solutions help attract new customers and delight existing customers with personalized, multichannel experiences.
Use these solutions to manage individual customer preferences across channels and to design, execute and measure customer-driven communication strategies. They help you to:
See the Gartner Magic Quadrant for multichannel campaign management.
Five tips to engage customers through event-based marketing.
Featured omni-channel marketing offers
Seamless customer engagement across channels
Discover how to proactively influence the customer experience across channels, with dramatic bottom-line results.
Customer engagement that delivers
See how IBM Journey Designer can help design, execute and evaluate customer experiences that align with your business goals.
Gartner Magic Quadrant for Multichannel Campaign Management
Learn how Gartner positions 19 MCCM vendors, and why IBM is named a leader in the category.
Marketing in the cloud
See how IBM Marketing Cloud combines customer journey analytics with multi-channel marketing
tools for easier, more powerful engagement.
IBM omni-channel marketing solutions help engage customers and prospects in a cross-channel dialogue that builds on their past and current behavior.