To stay competitive, marketers need to change the way they engage, communicating with their prospects and customers in a deeper, more personalized way. By using data and insights into customer behavior, they can transform their digital programs to create a relevant, engaging experience that out-performs non-targeted initiatives.
IBM digital marketing solutions help power the delivery of exceptional experiences for customers across the buyer journey by using customer data, providing analytical insights and automating relevant cross-channel interactions.
Assess your digital marketing program using this ultimate guide.
Learn how to create marketing campaigns that convert prospects into customers.
Seven tips for nurture marketing
Create more sophisticated nurture programs that can build brand preference and loyalty.
IBM Silverpop mobile solutions
Explore how to integrate mobile more effectively with your other digital channels.
IBM Silverpop video demo
See how this behavioral marketing platform helps you take action on customer behaviors in near real time.
Case Study: Moosejaw Mountaineering
Discover how this outdoor retailer used segmentation and targeting to increase open rates by 80
Using IBM digital marketing solutions, you can create a single customer identity and deliver a consistent, personalized customer experience across channels—email, mobile, web and social—for higher online conversion rates and increased order value.
Featured IBM digital marketing products
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Featured digital marketing resources
Deliver higher ROI email programs that tap existing assets to create automated messages.
Learn how to conduct a self-assessment that enables you to attack upcoming initiatives with renewed vigor and make substantial progress compared to what you'd achieve otherwise.
Discover how this digital marketing agency used one-to-one marketing to increase a client’s ROI 300 percent.