To stay competitive, marketers need to change the way they engage, communicating with their prospects and customers in a deeper, more personalized way. By using data and insights into customer behavior, they can transform their digital programs to create a relevant, engaging experience that out-performs non-targeted initiatives.

IBM digital marketing solutions help power the delivery of exceptional experiences for customers across the buyer journey by using customer data, providing analytical insights and automating relevant cross-channel interactions.

  • Ebook

    Assess your digital marketing program using this ultimate guide.

  • Video

    Learn how to create marketing campaigns that convert prospects into customers.


Seven tips for nurture marketing

Create more sophisticated nurture programs that can build brand preference and loyalty.

IBM Silverpop mobile solutions

Explore how to integrate mobile more effectively with your other digital channels.

IBM Silverpop video demo

See how this behavioral marketing platform helps you take action on customer behaviors in near real time.

Case Study: Moosejaw Mountaineering

Discover how this outdoor retailer used segmentation and targeting to increase open rates by 80

Using IBM digital marketing solutions, you can create a single customer identity and deliver a consistent, personalized customer experience across channels—email, mobile, web and social—for higher online conversion rates and increased order value.

Featured IBM digital marketing products

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Amplify2016. outhink ordinary. May 16-19. Tampa, Florida. IBM. (US)

Featured digital marketing resources