Digital channels have given customers unprecedented access to information nearly anytime and anywhere.

IBM customer analytics solutions help create personalized experiences that engage your customers in more meaningful ways. These solutions provide a holistic view of the customer using digital, behavioral, sentiment and predictive analytics in a way that helps you win more business and drive loyalty.

Featured customer analytics solutions

IBM customer analytics solutions use digital, behavioral, sentiment and predictive analytics to engage your customers:

  • Customer experience analytics

    Customer experience analytics

    Gain deep insight into your customers’ experience, what and why it's happening and how important it is to your business.

  • Customer insights

    Customer insights

    Use smart data discovery to get answers and insights about your customers, all on your own.

Are you creating the experiences customers want to experience? IBM. Learn how customer understanding and analytics grow revenue and deepen loyalty. Are you creating the experiences customers want to experience? IBM. Learn how customer understanding and analytics grow revenue and deepen loyalty.

IBM customer analytics solutions use digital, behavioral, sentiment and predictive analytics to create personalized experiences.

Featured customer analytics products

  • IBM Tealeaf CX

    IBM Tealeaf CX

    Capture, manage and maintain a thorough data store of online customer interactions.

  • IBM Tealeaf CX Mobile

    IBM Tealeaf CX Mobile

    Capture, replay and understand the experiences of customers who access web properties from mobile devices.

  • IBM Tealeaf Customer Experience on Cloud

    IBM Tealeaf Customer Experience on Cloud

    Understand and improve the overall user experience by analyzing behavioral problems online and on mobile devices.

  • IBM Digital Analytics

    IBM Digital Analytics

    Gain insight into how visitors journey through your digital properties across time and devices.

  • IBM Predictive Customer Intelligence

    IBM Predictive Customer Intelligence

    Predict individual customer behavior and deliver near real-time personalized recommendations across channels.

  • IBM Watson Analytics

    IBM Watson Analytics

    Take control of your own analysis using automated data preparation, predictive analytics, reporting, dashboards, visualization and collaboration capabilities.

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Understand your customers to achieve five major business goals

Understand your customers to achieve five major business goals

Customer analytics offers

  • Five common goals met with customer analytics

    Five common goals met with customer analytics

    Understand your customers across channels, devices and interaction paths to accomplish five key business goals.

  • IBM Customer Analytics

    IBM Customer Analytics

    Combine digital, user experience, social and predictive analytics to truly understand your customers' journeys.