Digital channels have given customers unprecedented access to information nearly anytime and anywhere.
IBM customer analytics solutions help create personalized experiences that engage your customers in more meaningful ways. These solutions provide a holistic view of the customer using digital, behavioral, sentiment and predictive analytics in a way that helps you win more business and drive loyalty.
Featured customer analytics solutions
IBM customer analytics solutions use digital, behavioral, sentiment and predictive analytics to engage your customers:
IBM customer analytics solutions use digital, behavioral, sentiment and predictive analytics to create personalized experiences.
Featured customer analytics products
Capture, manage and maintain a thorough data store of online customer interactions.
Capture, replay and understand the experiences of customers who access web properties from mobile devices.
Understand and improve the overall user experience by analyzing behavioral problems online and on mobile devices.
Gain insight into how visitors journey through your digital properties across time and devices.
Predict individual customer behavior and deliver near real-time personalized recommendations across channels.
Take control of your own analysis using automated data preparation, predictive analytics, reporting, dashboards, visualization and collaboration capabilities.
All products - Customer analytics
- IBM Digital Analytics
- IBM Digital Analytics Lifecycle
- Tealeaf Customer Behavior Analysis - Overview
- Tealeaf Customer Experience Integrations - Overview
- Tealeaf Customer Experience on Cloud
- Tealeaf Customer Service Optimization - Overview
- Tealeaf CX
- Tealeaf CX Mobile
- Cúram Solution for Disability Management - Overview
- Cúram Solution for Employment - Overview
- Cúram Solution for Family Services - Overview
- Cúram Solution for Healthcare Reform
- Cúram Solution for Pensions - Overview
- Cúram Solution for Social Assistance - Overview
Cúram Solutions - Overview
- Cúram Appeals
- Cúram Business Intelligence and Analytics
- Cúram Child Welfare
- Cúram Evidence Broker
- Cúram Income Support
- Cúram Income Support for Medical Assistance
- Cúram Life Event Management
- Cúram Outcome Management
- Cúram Provider Management
- Cúram Social Program Management Platform
- Cúram Universal Access
- Cúram Verification Engine
- IBM Cúram Mobile and Systems of Engagement for Health and Social Programs
- IBM Care Management
- Social Media Analytics
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Understand your customers to achieve five major business goals
Customer analytics offers
Five common goals met with customer analytics
Understand your customers across channels, devices and interaction paths to accomplish five key business goals.
IBM Customer Analytics
Combine digital, user experience, social and predictive analytics to truly understand your customers' journeys.