The increasing role of digital channels has created new opportunities and complexities in understanding customers. You must understand a customer holistically to deliver an integrated customer experience across channels, devices and interaction paths.
IBM customer analytics solutions help you understand customers in context at varying touch points to engage them in more meaningful ways. These solutions combine digital, behavioral, sentiment and predictive analytics for actionable insights:
Find out what matters most to customers and what makes them willing to engage.
See how usability analysis can turn customer clicks and hovers into profits.
Featured customer analytics offers
Online customer experience competency
Learn five steps you can take to establish an online customer experience competency within your organization.
Travelocity speeds customer resolution, regains revenue
Discover how Travelocity helped prevent site abandonment and lost bookings to recapture $1M in revenue.
Customer experience management with IBM Tealeaf
Understand why online customer experience management is so important and how IBM Tealeaf solutions can help.
Does your website provide a positive experience?
Capture individual customer interactions to provide better visibility and insight into the customer experience.
IBM customer analytics solutions help you understand customers in context, at varying touch points and throughout a lifetime of interactions. These solutions support continuous customer engagement and extend beyond the traditional silos of marketing, sales and service to deliver superior customer experiences.
Featured customer analytics products
Capture, manage and maintain a thorough data store of online customer interactions.
Capture, replay and understand the experiences of customers who access web properties from mobile devices.
Gain insight into how visitors journey through your digital properties across time and devices.
Combine quantitative, qualitative and behavioral data to derive customer experience insights and conversions across single and multiple buying cycles.
Predict individual customer behavior and deliver near real-time personalized recommendations across channels.
All products - Customer analytics
- IBM AdTarget
- IBM Digital Analytics
- IBM Digital Analytics for Social Media
- IBM Digital Analytics Lifecycle
- IBM Digital Analytics Multisite
- Predictive Customer Intelligence
- Social Media Analytics
- Tealeaf Customer Behavior Analysis - Overview
- Tealeaf Customer Experience Integrations - Overview
- Tealeaf Customer Experience on Cloud
- Tealeaf Customer Service Optimization - Overview
- Tealeaf CX
- Tealeaf CX Mobile
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Understand your customers' journey with analytics
Customer analytics offers
Five common goals met with customer analytics
Understand your customers across channels, devices and interaction paths to accomplish five key business goals.
2014 survey: The digital customer experience
Get valuable insights into the financial impact of the digital customer experience and strategies for improving it.
Confused.com uses IBM Tealeaf
See how Confused.com uses IBM Tealeaf in multiple departments, including e-business, marketing, customer support and development.