Campaign management platform for outbound marketing across channels

What makes IBM a leader in multichannel?
Read the Gartner Magic Quadrant report

IBM® Campaign, formerly Unica® Campaign, helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omnichannel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects

Manage your full campaign logic and campaign delivery

Reuse campaign management building blocks

Accurately measure and report on marketing activities

Choose an on-premise or cloud deployment model

Campaign management

Use flowcharts to manage and execute complex, cross-channel campaigns.

Campaign management

Assess a campaign's success with reports and dashboards.

Closed Loop Reporting

Close the loop on all campaigns and review reports to assess campaign success and impact.

campaign management


Design and manage the most complex, cross-channel campaigns with the flexibility of the IBM Campaign flowchart.

campaign management

IBM Campaign resources

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