At IBM, we believe that the process of commerce, the exchanging products and services with consumers or companies, is changing rapidly as customers adopt new ways to do business with you. To be successful, companies need to transform commerce through a unified approach to marketing, selling and fulfillment processes across all available channels:

• Differentiate your business by creating a compelling cross-channel experience
• Build loyalty by making it easy for customers to do business with you
• Personalize the buying experience across all human, digital, social and mobile modes of interaction
• Improve the customer experience with accurate delivery dates and by offering alternative fulfillment options

• 

  ILOG CPLEX Optimization Studio

  Optimization model development toolkit for mathematical programming and constraint programming.

• 

  ILOG ODM Enterprise

  Enterprise-class software platform for building optimization-based custom planning and scheduling decision support applications

• 

  ILOG Inventory and Product Flow Analyst

  Set and maintain the best inventory flow and levels for inventory distribution.

• 

  ILOG LogicNet Plus XE

  Manage business growth through ongoing strategic planning and production sourcing optimization.

• 

  WebSphere Commerce

  Offer a seamless customer buying experience across digital and physical channels

• 

  Sterling Order Management

  Coordinate order fulfillment from all channels and across the extended enterprise

• 

  Sterling Configure, Price, Quote

  Enable your sales team and channel partners to accurately configure, price, quote, and order products, services, and bundles.

• 

  Sterling Transportation Management System

  Automate your transportation processes across carriers, shippers and customers

All products - Commerce

Decision optimization

Order management

Sales contracts

Selling solutions

Supply chain management

Enhancing the customer experience in the age of the empowered customer

Commerce is becoming more and more complex. For businesses this means managing a web of channels and interaction points -- traditional Internet, mobile, physical, social and more -- to successfully and profitably exchange goods and services. For customers – including other businesses – it means gaining control. According to an IBM study of 400 supply chain executives (US), it’s no longer enough to build supply chains that are efficient, demand-driven or even transparent, they must also be smart.

Organizations must become smarter about commerce, navigating complexity, while concealing it from customers to create a positive and seamless experience across all channels and interaction points.

IBM Software along with the IBM Smarter Commerce initiative helps you synchronize procurement, marketing, selling and service processes based on customer needs.

IBM Software commerce solution provides:

Ceramic tile manufacturer and distributor, Dal-Tile (US), adopted a Smarter Commerce solution built with IBM Software that delivers end-to-end functionality that allows them to view, maintain and update orders at the store level. The solution has helped Dal-Tile improve profitability, add flexibility for future growth and reduce lost sales and out-of-stocks.

Staples (US) wanted to improve its customers’ online experiences. A Smarter Commerce solution from IBM is helping the office supply retailer execute precision marketing. The solution includes personalized ad spots that can increase customers’ market basket sizes and provide a higher conversion rate from shopper to buyer. This helps retailers drive greater revenue and customer retention.

Discover the IBM Software products that can help you win in the age of the empowered customer