Price, Promotion and Product Mix Optimization

Overview
Products

Why IBM DemandTec for Price, Promotion and Product Mix Optimization?

IBM® DemandTec® solutions help retailers and consumer products companies understand, plan, and predict marketing and merchandising activities through a scientific understanding of consumer demand. These solutions empower retailers and consumer products companies to make sound decisions for assortment, pricing, promotion, and marketing activities and position them to win.

Our cloud-based analytics solutions are built on a fundamental principle — that changes in one of these disciplines affects the others. That's why we designed our analytics and software solutions to give your organization an edge over the competition through higher growth, lower costs, and better control as we help you collaborate more effectively with internal departments and trading partners. With DemandTec solutions for Price, Promotion and Product Mix Optimization, retailers and consumer product companies benefit from:

A system that allows optimized base , promotional , and markdown pricing to drive sales, volume, profit, and shopper goals — all while maintaining price image.
Optimized localized assortments that are collaboratively built based on a common understanding of shopper demand, space, productivity, and profitability
A solution to help maximize trade spending (US) through a continuous and comprehensive process … one that can predict and optimize trade and pricing activities for macro levels and individual accounts.
An integrated system that supports extremely efficient end-to-end processes for creating and managing the most effective retail promotions (US).
A way to empower retailers and manufacturers to collaborate and grow their businesses — while putting the shopper at the center of the equation.

IBM DemandTec solutions can help your business thrive by offering deep insights into your marketing and merchandising decisions and helping to enable more meaningful collaboration internally and with your trading partners. With the help of IBM DemandTec solutions, you can be better prepared to stand out and win in today’s business environment.

IBM DemandTec for Price, Promotion and Product Mix Optimization

Shoppers today enjoy more choices than ever... In a world of empowered consumers, with declining loyalty and increasing choice, retailers and consumer products companies must be shopper focused. The more organizations understand the shoppers they are targeting, the more appealing they can be. In today’s world, a shopper-centric approach is more vital than ever.

To that end, IBM® DemandTec® solutions are designed to make your organization more shopper-centric — to optimize your merchandising, sales and marketing strategies and make the most of every relationship. IBM DemandTec solutions offer some of the most comprehensive and viable shopper insight available — insight that is designed to power revolutionary, collaborative decision-making across organizations. Our solutions can take you beyond what was previously possible and help you to:

“See the future” with predictive insights and applications
Access insights at critical decision points
Plan holistically with a targeted focus on shoppers and how they historically respond

IBM DemandTec brings consumer products companies and retailers a like you a comprehensive suite of solutions designed to help you collaborate and plan — integrated solutions that bring merchandising, sales and marketing functions closer together.