Why IBM for Cross-channel campaign management?
IBM’s Cross-channel campaign management capabilities can help you target thousands — or millions — of individuals with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.
- Build an effective, ongoing dialogue with your customer or prospect through a complete interaction history, such as offers presented, context and campaign details, and response or non-response.
- Manage the entirety of your campaign’s logic, including audience segmentation, exclusions and assignment of offers and channels.
- Enable use, re-use and tracking of campaign building blocks, including audiences, segments, offers, treatments and exclusion rules.
- Close the loop by attributing responses of various types (direct, indirect, inferred) to campaigns using several attribution methods (best match, fractional, multiple, custom).