Deliver quality leads to improve close rates and increase revenue
With IBM® Unica® Leads, formerly Unica Leads, marketers can more effectively notify and deliver leads to sales teams and qualified agents, monitor their disposition and measure results from leads passed. Unica Leads helps marketers increase lead close rates, which improves the return on investment (ROI) of lead generation marketing investments.
IBM Leads improves the end-to-end lead routing and monitoring process and fills the critical gap between marketing and sales:
- Capture, qualify, prioritize and assigns leads more effectively.
- Notify, deliver and reassign leads to sales teams and qualified agents.
- Track results and close the loop on every lead generated to determine the most effective partners and the most qualified lead sources.
Capture, qualify, prioritize and assigns leads
- Capture leads from campaign responses, inbound calls, web inquiries and other sources.
- Rank leads using unlimited criteria to maximize sales productivity.
- Determine priority level so that highest value leads are handled first.
- Assign the lead automatically to the best individual/partner and monitor lead capacity to ensure that nobody is overloaded.
Notify, deliver and reassign leads
- Alert the sales representative that a new lead is waiting, ensuring prompt action.
- Deliver leads to the best channel for each user such as email, sales force automation tool or a call center system.
- Improve lead distribution and assignment using easily defined, flexible business rules that incorporate sophisticated analytics, capacity constraints, regional overlays and product group or segment hierarchies.
Track results on every lead generated
- Track results on every lead generated to determine the most effective partners and the most qualified lead sources.
- Increase lead generation effectiveness by providing marketing and sales with real-time visibility into the disposition of leads, from capture through closure, offering an effective method for garnering valuable feedback on lead quality and helping understand the return on marketing initiatives.
Integrating the entire lead management process, from collection to compensation and measurement
IBM Leads resources
- White paper: Helping insurers drive more value of the lead management process
More and more insurers are leveraging EMM solutions to efficiently deliver a superior, seamless customer experience that extends across all touch points and all lines of business. In this white paper, we focus on one component of EMM that offers insurers exceptional opportunities for profit: lead management.
- Analyst report: Magic Quadrant for CRM Multichannel Campaign Management
Gartner describes the activity of the leading multichannel campaign management (MCCM) vendors in 2011, where IBM is defined as a Leader.
- Data sheet: IBM Leads (149KB)
Deliver quality, timely leads that improve close rates and increase revenue
IBM Leads
Deliver quality leads to improve close rates and increase revenue
IBM Software Subscription and Support is included in the product price for the first year.
Not available to buy online. Other ways to purchase or learn more.
Contact IBM
- Request a quote
- Email IBM
- Call IBM India toll free: 1800 425 3333
Priority code: 101K803W
Considering a purchase?
Contact IBM
Considering a purchase?
- Email IBM
- Request a quote
- Call IBM India toll free: 1800 425 3333
Priority code: 101K803W
