Commerce on Cloud

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A cloud-based e-commerce platform for enhanced customer shopping experiences

IBM® Commerce on Cloud delivers an extended e-commerce platform on the cloud to help businesses quickly establish and enhance their online presence. It integrates marketing, selling and fulfillment with e-commerce capabilities from IBM WebSphere® Commerce, IBM Coremetrics®, IBM Sterling Order Management and IBM Payment Systems. IBM Commerce on Cloud allows small and large businesses to quickly deploy on the cloud today and maintain their investments tomorrow if they choose to migrate to a customized on-premise solution.

Commerce on Cloud features include:

Built-in web store templates and application integration to help accelerate your deployment time and realize benefits quickly.
Streamlined order management with flexible fulfillment options to optimize inventory and help increase customer satisfaction.
Personalized customer offers and promotions with advanced marketing, merchandising and digital analytics capabilities.

Built-in web store templates and application integration

Take advantage of prebuilt store templates to launch an expansive e-commerce storefront quickly with minimal investment.
Provide prebuilt integration with IBM Coremetrics and third-party products to extend your capabilities in areas such as tax calculations, ratings and reviews.

Streamlined order management

Enhances the customer experience by providing buyers with visibility into product availability, order history and order status information.
Helps reduce buyer’s remorse and accelerates the purchase-to-delivery process with flexible fulfillment options.
Extends order management to the call center, giving customer service representatives the ability to view and manage customer orders.

Personalized customer offers and promotions

Automate one-to-one customer interactions with precision marketing tools, tailoring promotions based on past preferences, purchase history and online behavior across channels.
Trigger event-based communications based on customer actions such as cart abandonment, order placement, mobile device location, social media participation, search terms or referring websites.
Utilize digital and web analytics to track and gain insight into customer behaviors that support personalization.
Provide expansive catalog management tools—from generating stock-keeping units (SKUs) and uploading information to creating product categories and assortments.
Help reduce the need for technical resources or web developer support, enabling business users to control daily marketing, merchandising and catalog management.

Reduce time to market with prebuilt direct-to-consumer web storefronts

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Extend shopping to smartphones and mobile devices with prebuilt mobile stores

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Optimize catalogs products and categorization with merchandising tools

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Deliver personalized promotions, emails and advertisements with marketing tools

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Gain customer insights through integration with IBM Digital Analytics

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Improve customer service through greater inventory visibility and order status

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Web Storefronts

Provide all the features, models and best practices necessary for a direct to consumer online stores. These storefronts offer rich capability from advanced faceted search and mini shopping carts to integrated inventory availability and product comparisons.

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Mobile Storefronts

Complementing the web storefronts, the mobile storefronts provide a base for offering your customers a compelling mobile shopping experience. Customers can browse products, create wish lists, add items to their shopping cart and complete the mobile checkout process. Orders placed use the mobile store locator during checkout, allowing customers to pickup their items in-store when the order is ready

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Merchandising Tools

Enables merchandisers to maximize sales revenue and profitability by providing tools that give them the ability to optimize the promotion, packaging, categorization and sales of individual products, catalogs, categories, and brands.

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Marketing Tools

Enables marketing managers to maximize the value of all consumer and business relationships by offering powerful yet intuitive tools that deliver highly personalized campaigns, advertisements, and promotions while measuring the effectiveness of each initiative.

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Digital Analytics

Integrates with IBM Digital Analytics to help increase revenue through improved understanding of how customers interact across multiple channels.

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Order Fulfillment

WebSphere Commerce integrates with IBM Sterling Order Management, enabling companies to deliver a superior experience. Integrated order management combines multi-channel order aggregation with global visibility to inventory, and delivery and service availability, enabling the complete order promise and providing the ability to “order from anywhere, fulfill from anywhere, and return to anywhere.”