Cognos Customer Performance Sales Analytics

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Packaged reporting and analysis to improve sales productivity and performance

IBM® Cognos® Customer Performance Sales Analytics is packaged software that delivers insight into existing and e merging sales opportunities. It helps you analyze sales force productivity, pursue new market opportunities and accelerate pipeline with up-to-the-minute insight.

Cognos Customer Performance Sales Analytics provides packaged reporting and analysis to measure sales pipeline, sales force productivity, sales segmentation, fulfillment and product returns.

See an integrated view of sales performance—view current and historical performance by product, customer or sales channel.
Gain faster insight—quickly identify opportunities and accelerate your sales cycle.
Meet the changing needs of your business—streamline the configuration of sales reports, and add new content quickly and effectively.

See an integrated view of sales performance

Assess the speed and efficiency of your sales cycle through historical analysis of pipeline stages, conversion rates and transaction volumes.
Analyze channel, customer and product revenue streams.
Produce accurate sales forecasts to supplement budgeting and planning.

Gain faster insight

Track how sales reps are performing against quota, and gain insight into sales training, order fulfillment and customer retention.
Reduce the coding, customizing and interpreting of data required to modify sales reports.
Measure the effectiveness of marketing and sales programs, and the impact of pricing discounts.

Meet the changing needs of your business

Shape sales strategies by monitoring how different regions, sales offices and sales reps are meeting expectations for revenue, volume and margin.
Anticipate and adapt to changing market opportunities.
Streamline reporting from data source to published report, to meet changing sales requirements.

Cognos Customer Performance Sales Analytics resources

White paper: From Insight to Foresight
Learn how packaged reporting and predictive analytics can work together to improve your cross-sell and up-sell results.

Analyst report: Harnessing the Power of the Pipeline
SiriusDecisions research discusses the four key data attributes of pipeline that can help drive revenue.

Demo: IBM Cognos Customer Performance Sales Analytics
See how sales reports and dashboards can be shared and displayed on mobile devices.

White paper: Optimizing Transaction Systems for Faster Business Insight
Learn how packaged, self-service reporting and analysis gives you faster insight at the point of business impact.

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