Determine the best contact strategy over time for campaign optimization

What makes IBM a leader
in multichannel?

Read the Gartner Magic Quadrant report

What makes IBM a leader in multichannel?

Read the Gartner Magic Quadrant report


IBM® Contact Optimization, formerly Unica® Optimize, supports campaign optimization by delivering the most relevant and profitable offers to your customers. It can help meet marketing objectives while reducing customer contact fatigue.

IBM Contact optimization can:

Determine the optimal communications for each customer

Define business constraints that can impact contact strategy

Define preferences for each customer

Specify rules based on business considerations


List Management, On-Demand Campains, Corporate Subscription

Get visibility into the contact optimization process

IBM Contact Optimization

Determine the optimal contact strategy over time for your customers

IBM Software Subscription and Support is included in the product price for the first year.

Not available to purchase online. Other ways to purchase or learn more.

Contact IBM

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