Predictive analytics

   

Predictive analytics helps your organization predict with confidence what will happen next so that you can plan and carry out strategies that improve decision making. By applying predictive analytics solutions to all data within your organization, including both structured and text data, you can uncover unexpected patterns and associations and develop models to guide front-line interactions. This can help you prevent high-value customers from leaving, sell additional services to current customers, develop successful new products, improve operational efficiency, or identify and minimize fraud and risk.

IBM offers easy-to-use predictive analytics products that meet the specific needs of different users and skill levels including visual, menu-driven interfaces for beginners and command syntax interfaces and advanced functionality for more skilled analysts. They enable you to perform advanced analytics, data mining, text mining, statistical analysis including regression analysis, cluster analysis and correlation analysis, data collection and online survey research, data modeling and predictive modeling. With IBM predictive analytics products, you can manage and deploy analytical assets across your organization and deliver optimized decisions to your front-line systems and decision makers.

Featured products

IBM SPSS Statistics

Puts the power of advanced statistical analysis in your hands to understand data, identify trends and produce accurate forecasts.

IBM SPSS Modeler

Discover patterns and trends in your structured and unstructured data with an intuitive visual interface supported by advanced analytics.

IBM SPSS Data Collection

Get an accurate view of people's attitudes, preferences, and opinions.

IBM SPSS Decision Management

Automatically deliver high-volume, optimized decisions at the point of impact.

All products - Predictive analytics

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Predictive Analytics Resources

  • Customer Analytics

    Customer analytics unlocks insights that win customers and grow your business

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