Analyze digital properties—individually or jointly

• Roll up reports more efficiently and cost-effectively across multiple websites.
• Use a single page tag and avoid redundant server calls that could slow your website.
• Handle the differing time zones, currencies and other attributes of each website more intelligently.
• Identify unique visitors across sites to attain more accurate analytics and targeting.

Take advantage of specialized management and navigation options

• Self-provision sites for analytics by assigning unique identifiers in the tags.
• Manage sites with friendly names and logical groupings in the user interface. Cleanse erroneous information and ensure executive-ready reporting.
• Assign business attributes to each site: business unit, target audience and geography, or any others of your choosing.
• Create hierarchical reports that roll up activity across one or multiple attributes, such as business unit, geography and brand.
• Select each individual site for complete "deep dive" analysis using a simple drop-down menu, or select the overall business view to identify cross-site behavior.