Bring science to the art of marketing for better business results
Customer expectations — whether consumers, citizens or business customers – for relevant, personalized and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect. According to an IBM study of over 1,700 Chief Marketing Officers (US), strong consensus exists among senior marketers across the world that these trends are fundamentally changing how marketing must work in order to drive business success.
Big challenges for today’s marketers, but bringing science to the art of marketing with information technology can help you address this. With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
IBM enterprise marketing management (EMM) solutions provide you with the ability to:
- Use cross-channel campaign management to engage buyers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels, often resulting in up to four times the revenue of standard programs
- Optimize your digital marketing and turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's digital lifecycle
- Use sophisticated digital analytics for real time insight into how consumers are interacting online, yielding improved conversion rates and higher sales
- Align people, processes, budgets and technologies with better marketing resource management to increase marketing productivity and allow up to 30 times more programs to be run, often at lower cost
Real results:
Shifting your investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns can yield outcomes like:
”I can now tell you exactly how many event registrations came in from each campaign, which words perform best in SEM, and my ROI on each campaign,” Marketing Business Analyst, Citrix Systems (PDF, 893KB)
”IBM Unica Campaign is critical in being able to deliver the single-best shopping experience possible for our customers. It enables us to implement fine-tuned, automated marketing campaigns across all business channels,” Vice President of Direct Marketing, Lands' End (PDF, 2.13MB)
”I'm impressed that the ROI from personalized banners is so much higher than from non-targeted banners. We firmly believe that retargeting is a valuable way to improve our marketing communications,” Senior Web Analyst, wehkamp.nl (PDF, 555KB)
Helps organizations understand what makes their customers tick and how to best apply those insights to improve customer engagement, purchases and loyalty. Provides clients with comprehensive solution for executing and optimizing marketing programs across digital, social, and traditional channels.
Proven and comprehensive Enterprise Marketing Management solutions
Over 2500 organizations around the world use IBM EMM solutions. IBM Unica and Coremetrics solutions are recognized as market leaders by many industry analysts including the recent Gartner Magic Quadrant on Multi-channel Campaign Management and the Forrester Web Analytics Wave (link resides outside of ibm.com) .
Capabilities
Cross-channel campaign management
Engage each customer and prospect in a cross-channel dialog that builds on past and current behavior.
Marketing resource management
Alignment of people, process, budgets, and technology to support marketing activities and improve marketing effectiveness.
Digital marketing optimization
Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.
Web analytics
Sophisticated analytics that provide businesses with real time insight into how consumers are interacting with their brands online.
All products - Enterprise marketing management
Cross-channel marketing optimization
Customer experience management
- Tealeaf Customer Behavior Analysis - Overview
- Tealeaf Customer Experience Integrations - Overview
- Tealeaf CX
- Tealeaf CX Mobile
- Tealeaf cxReveal
Digital marketing optimization
Marketing performance optimization
Price_promotion and product mix optimization
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DemandTec Portfolio
- DemandTec Advanced Deal Management
- DemandTec Assortment Optimization
- DemandTec Customer Trade Planning
- DemandTec Deal Management
- DemandTec Markdown Optimization
- DemandTec Post Event
- DemandTec Price Management
- DemandTec Price Optimization
- DemandTec Promotion Execution
- DemandTec Promotion Optimization
- DemandTec Promotion Planning
- DemandTec Shopper Insights
- DemandTec Strategic Marketing Planning
- DemandTec Strategic Trade Planning
Enterprise Marketing Management Solutions
Learn more about all that enterprise marketing management has to offer.
Isolation versus integration - Making the move to cross-channel customer communications
Forbes Special Report - Bringing 20/20 Foresight to Marketing: CMOs Seek a Clearer Picture of the Customer
Enterprise marketing management communities help you stay connected with your colleagues
Get connected with your colleagues and follow us on Facebook, Twitter, YouTube and other social networks to stay up on the latest IBM news and information that's important to you.
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LinkedIn:
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Communities and user groups
Customer case studies
"I can now tell you exactly how many event registrations came in from each campaign, which words perform best in SEM, and my ROI on each campaign."
- Marketing Business Analyst, Citrix Systems
"Unica Campaign is critical in being able to deliver the single-best shopping experience possible for our customers. It enables us to implement fine-tuned, automated marketing campaigns across all business channels."
- Vice President of Direct Marketing, Lands' End
"Because of the Coremetrics data, we can see that Facebook is a significant and subtly sophisticated new front in the development of markets for the university."
- Senior Director of Strategic Marketing, Seton Hall University
"I'm impressed that the ROI from personalized banners is so much higher than from non-targeted banners. We firmly believe that retargeting is a valuable way to improve our marketing communications."
- Senior Web Analyst, wehkamp.nl
Contact IBM
Considering a purchase?
- E-mail IBM
- Request a quote
- Or call us at: 01475 898688
Priority code: 101K803W
Enterprise marketing management podcast
Elana Anderson, Director, Enterprise marketing management
Customers are in control. Messages must change almost instantly. These challenges can actually help you create less-intrusive, more-effective customer relationships and marketing programs. Market more efficiently. Leverage technology to develop a more customer-centric marketing process.
Enterprise marketing management resources
Black Friday and Cyber Monday 2011 (US)
See the latest holiday shopping insights from online sales and cart conversion rates to mobile and social traffic trends
Hear from more than 1,700 Chief Marketing Officers (US)
Get new insights from the 2011 IBM Global CMO Study, based on over 1,700 face-to-face interviews with CMOs spanning 19 industries and 64 countries
Related links
- Training
- Implementation Services (US)
- Business Consulting Services (US)
- IBM Unica Solutions Support
- IBM Coremetrics Support
Call our expert direct on:
01784 445250
Priority code: 101K803W
Request for Proposal (RFP) Submissions
Send inquiries or RFP requests to emmrfp@us.ibm.com. You will receive a response within 24 hours.
Expert on this topic
John Squire - Director,
IBM EMM Digital Solutions
Introducing the new IBM Coremetrics Digital
Marketing Optimization Suite. Hear John Squire on the highlights of this new release.