Web experience management software enables non-technical users to create and manage content

Gartner Magic Quadrant
for Horizontal Portals and Web Content Manager

See why IBM is a leader

Gartner Magic Quadrant
for Horizontal Portals and Web Content Manager

See why IBM is a leader


IBM® Web Content Manager is designed to accelerate digital content development and deployment through all your digital channels. This web experience management software enables users to create, manage and publish content while IT retains control. Through advanced personalization, IBM Web Content Manager delivers the right information to the right audience when needed, providing an exceptional digital experience across all digital channels.

IBM Web Content Manager web experience management software provides:

Rich text editing tools


Rapid site deployment


Extensive personalization support


Configurable and reusable workflow model


Social and mobile tools


Integration


Related products and services

Web Storefronts

Provide all the features, models and best practices necessary for a direct to consumer online stores. These storefronts offer rich capability from advanced faceted search and mini shopping carts to integrated inventory availability and product comparisons.

Mobile Storefronts

Complementing the web storefronts, the mobile storefronts provide a base for offering your customers a compelling mobile shopping experience. Customers can browse products, create wish lists, add items to their shopping cart and complete the mobile checkout process. Orders placed use the mobile store locator during checkout, allowing customers to pickup their items in-store when the order is ready

Merchandising Tools

Enables merchandisers to maximize sales revenue and profitability by providing tools that give them the ability to optimize the promotion, packaging, categorization and sales of individual products, catalogs, categories, and brands.

Marketing Tools

Enables marketing managers to maximize the value of all consumer and business relationships by offering powerful yet intuitive tools that deliver highly personalized campaigns, advertisements, and promotions while measuring the effectiveness of each initiative.

IBM Web Content Manager resources

Deliver engaging, personalized digital experiences throughout all web interactions

Today's consumers expect engaging, personalized digital experiences throughout all of their web interactions. To meet these demands, your organization must have the ability to:

IBM Web Content Manager is a full-featured web content management system designed to accelerate development and delivery of critical business information throughout enterprises. This web experience management software makes it easier for users to capture and manage large amounts of targeted content and deliver that content to employees, customers and partners.

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An introduction to IBM Customer Experience Suite Rich Media Edition
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Add intelligence to your digital assets with metadata
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IBM Exceptional Digital Experience
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Uploading, Downloading, Converting & Sharing Rich Media

Packaging

IBM offers several choices to meet a wide range of web experience management requirements.

IBM Web Content Manager is included in the following IBM Digital Experience Suite solutions.

Learn more

Web content management system provides an agile platform for creating digital experiences

IBM® Web Content Manager provides an agile web experience management platform that helps organizations respond to constantly changing and growing digital experience requirements that span multiple channels. With enhanced usability tools, IT managers can maintain control of digital experiences, while giving subject matter experts the flexibility to manage and create content.

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What’s New in the IBM Content Template Catalog v4.1
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Setting up Workspaces in IBM Customer Experience Suite Rich Media Edition
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Inline Editing with IBM Web Content Manager
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Create content for IBM Connections using the Social Media Publisher

Packaging

IBM offers several choices to meet a wide range of web experience management requirements.

IBM Web Content Manager is included in the following IBM Digital Experience Suite solutions.

Learn more

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IBM Web Content Manager resources