Deliver personalized, relevant marketing messages across all channels with sophisticated campaign management
Speaking directly to each individual customer is the key to successful marketing. IBM® Campaign, formerly Unica Campaign, allows you to target thousands — or millions — of individuals with just the right message. With IBM’s campaign management solution, you can quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.
IBM Campaign’s integration with IBM Digital Analytics allows cross-channel, multi-wave marketing campaigns to make easy use of digital behavior data to improve campaign targeting and relevance.
IBM Campaign lets you:
- Build an effective, ongoing dialogue with your customer or prospect through a complete history, such as offers presented, context and campaign details, and response or non-response.
- Close any loops by attributing responses of various types (direct, indirect, inferred) to campaigns using several attribution methods (best match, fractional, multiple, custom).
- Manage the entirety of your campaign’s logic, including audience segmentation, exclusions, and assignment of offers and channels.
- Enable use, reuse and tracking of campaign building blocks, including audiences, segments, offers, treatments and exclusion rules.
Build an effective, ongoing dialogue with your customer or prospect
- Deepen customer relationships, loyalty and lifetime value.
- Achieve more targeted customer acquisition that takes account of prospects’ future profitability.
- Improve campaign understanding and accurately reflect customer measurement methods.
Response attribution and tracking
- Accurately measure marketing activities across segments, products, channels, brand and time.
- Improve accuracy of program performance metrics.
- Complement extensive reporting enhancements.
Manage the entirety of your campaign’s logic
- Design and manage the most complex, cross-channel campaigns with flowchart interface to maximize power and flexibility.
- Reduce campaign cycle time and overall time-to-market and increase campaign volume.
- Improve response rates and business results by increasing the precision of campaign targeting.
Enable use, re-use and tracking of campaign building blocks
- Enable simultaneous access to multiple data sources located in various locations throughout the company.
- Promote reuse and consistency with a central repository of offers.
- Create offers based on templates with standard and custom attributes.
- Dynamically generate offer attribute values for each campaign target.
- Capture all cell information in an accessible, spreadsheet-like environment to facilitate quality control processes.
Design and manage the most complex, cross-channel campaigns with the flexibility of Unica Campaign’s flowchart.
Close the loop on all campaigns and review reports to assess campaign success and impact.
Deliver personalized, relevant marketing messages across all channels
IBM Software Subscription and Support is included in the product price for the first year.
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