Deliver personalized, relevant marketing messages across all channels with sophisticated campaign management

From Stretched to Strengthened. Download the IBM Global CMO Study

Speaking directly to each individual customer is the key to successful marketing. IBM® Campaign, formerly Unica Campaign, allows you to target thousands — or millions — of individuals with just the right message. With IBM’s campaign management solution, you can quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.

IBM Campaign’s integration with IBM Digital Analytics allows cross-channel, multi-wave marketing campaigns to make easy use of digital behavior data to improve campaign targeting and relevance.

IBM Campaign lets you:

Build an effective, ongoing dialogue with your customer or prospect

Response attribution and tracking

Manage the entirety of your campaign’s logic

Enable use, re-use and tracking of campaign building blocks

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Design and manage the most complex, cross-channel campaigns with the flexibility of Unica Campaign’s flowchart.

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Close the loop on all campaigns and review reports to assess campaign success and impact.

Closed Loop Reporting

Close the loop on all campaigns and review reports to assess campaign success and impact.

Flowchart

Design and manage the most complex, cross-channel campaigns with the flexibility of Unica Campaign’s flowchart.

IBM Campaign resources

IBM Campaign

Deliver personalized, relevant marketing messages across all channels

IBM Software Subscription and Support is included in the product price for the first year.

Not available to buy online. Other ways to purchase or learn more.

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