Understand how customers progress through long-term conversion lifecycles

Close the sale faster

Accelerate your customer lifecycle progression


IBM® Digital Analytics Lifecycle, formerly Coremetrics Lifecycle, helps you track and understand how customers progress through long-term conversion lifecycles. It goes beyond single-session metrics to evaluate the impact of different channels and multiple touchpoints throughout the customer conversion lifecycle. IBM Digital Analytics Lifecycle continuously identifies techniques that combine to accelerate lifecycle progression.

IBM Digital Analytics Lifecycle helps you:

Understand the customer conversion lifecycle

Analyze marketing effectiveness for customer segments

Accelerate lifecycle progression

Lifecycle Migrators

View detailed metrics on customers who move from milestone to milestone.

Lifecycle Migrators

Lifecycle Milestones

See metrics on first-time buyers, repeat buyers and those who opened carts.

Lifecycle Milestones

Lifecycle Website Table

Drill down on milestones to identify successful channels, programs and products.

Lifecycle Website Table


Click to enlarge

View detailed metrics on customers who move from milestone to milestone.

Click to enlarge

See metrics on first-time buyers, repeat buyers and those who opened carts.

Click to enlarge

Drill down on milestones to identify successful channels, programs and products.


IBM Digital Analytics Lifecycle resources

IBM Digital Analytics Lifecycle

Understand how customers progress through long-term conversion lifecycles

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