A cross-channel platform for delivering personalized customer shopping experiences

IBM® WebSphere® Commerce Professional is an omni-channel eCommerce platform that helps midsize businesses sell directly to customers using multiple channels—web, mobile, social, call center or store. It supports seamless marketing, selling and fulfillment with precision marketing, merchandising tools, site search, customer experience management, catalog and content management, social commerce and advanced starter stores. It dynamically optimizes content for various device types and formats including web, mobile and tablet.

WebSphere Commerce Professional features include:

Support for multiple selling channels

Marketing and merchandising tools

An IBM middleware backbone to underpin your online business

Integration with IBM selling solutions

Web Storefronts

Provide all the features, models and best practices necessary for a direct to consumer online stores. These storefronts offer rich capability from advanced faceted search and mini shopping carts to integrated inventory availability and product comparisons.

Mobile Storefronts

Complementing the web storefronts, the mobile storefronts provide a base for offering your customers a compelling mobile shopping experience. Customers can browse products, create wish lists, add items to their shopping cart and complete the mobile checkout process. Orders placed use the mobile store locator during checkout, allowing customers to pickup their items in-store when the order is ready

Merchandising Tools

Enables merchandisers to maximize sales revenue and profitability by providing tools that give them the ability to optimize the promotion, packaging, categorization and sales of individual products, catalogs, categories, and brands.

Marketing Tools

Enables marketing managers to maximize the value of all consumer and business relationships by offering powerful yet intuitive tools that deliver highly personalized campaigns, advertisements, and promotions while measuring the effectiveness of each initiative.

Order Fulfillment

WebSphere Commerce integrates with IBM Sterling Order Management, enabling companies to deliver a superior experience. Integrated order management combines multi-channel order aggregation with global visibility to inventory, and delivery and service availability, enabling the complete order promise and providing the ability to "order from anywhere, fulfill from anywhere, and return to anywhere."

Digital Analytics

WebSphere Commerce integrates with IBM Digital Web Analytics to help increase revenue through improved understanding of how customers interact across multiple channels.

WebSphere Commerce Professional features

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Reduce time to market with prebuilt direct-to-consumer web storefronts

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Extend shopping to smartphones and mobile devices with prebuilt mobile stores

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Optimize catalogs products and categorization with merchandising tools

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Deliver personalized promotions, emails and advertisements with marketing tools

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Improve customer service through greater inventory visibility and order status

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Gain customer insights through integration with IBM Digital Analytics.

WebSphere Commerce Professional resources

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