Align your targeted email campaigns to customer behaviors and preferences
IBM® LIVEmail, formerly Coremetrics LIVEmail, provides a closed loop email marketing system that links online profiles of visitor and customer activity with your email vendor. These capabilities can help provide the direct marketing tools necessary to align your products and services to their behaviors.
- Manage your email marketing program from end to end within a single, flexible reporting interface.
- Leverage granular behavioral data to send highly relevant offers and content that improves open rate, click thru, and conversion.
- Access best practice programs to get your email initiatives up and running quickly.
- Deliver targeted promotions based upon your customers' demonstrated product affinities.
Manage your email marketing program from end to end
- Use integrated analytics to measure the effectiveness of every email link and offer in terms of click-throughs, conversion rate, revenue impact, and engagement statistics like page views and site paths.
- In-depth information on each visitor enables you to identify people based on such factors as recency, frequency, browsing behavior, and lifetime value and then target them for email offers.
- Reduce process overhead for marketers, and eliminate lost tracking and targeting opportunities resulting from data entry errors and process failures.
Leverage granular behavioral data
- Use rich visualization to analyze the performance of your IBM LIVEmail initiatives and compare their impact on key business metrics over time.
- Tie onsite user behavior to email marketing campaigns and combine personalization with immediate knowledge of user activity.
- Answer a broad range of questions — not only questions related to who the user is and what this user likes but also why this particular user is interacting with your site today.
- Send highly personalized offers that improve conversion and drive ROI with a single click.
- Implement processes to identify and manage segment data.
Access best practice programs
- Quickly boost performance by using pre-built segments, including product browsers, cart abandoners, post purchase and dormant customers.
- Incorporate intelligent product recommendations to improve cross sell and up sell performance.
- Leverage best practice segments to retarget key site activities.
Deliver targeted promotions
- Ensure a strong IBM LIVEmail integration and together execute highly targeted email campaigns.
- Build rich visitor segments using dozens of business-impacting metrics.
- Enterprise service provider, ESP, interface enables you to view certified partners or easily request new partner certification.