Why IBM for Cross-channel campaign management?
IBM’s Cross-channel campaign management capabilities can help you target thousands — or millions — of individuals, with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.
Solutions from IBM help engage each customer and prospect in a cross-channel dialog that builds on past and current behavior. Marketing solutions from IBM are recognized as market leaders by many industry analyst reports including the Gartner Magic Quadrant for Multi-channel Campaign Management and Forrester Wave™ for Cross-Channel Campaign Management