Now available on the cloud

Analyze social media data to improve business outcomes

IBM® Social Media Analytics Software as a Service (SaaS) helps organizations understand and act upon the social media impact of their products, services, markets, campaigns, employees and partners — without the administrative overhead and expense of on-site software. It analyzes billions of social media comments and provides customized results in configurable charts and dashboards. This service is available as a web-based monthly subscription service priced simply on your storage requirements, with no limit to the number of users.

IBM Social Media Analytics Software as a Service provides the capabilities to help your organization:

Demographics

Segment your audience across geography, demographics, influencers, recommenders, detractors, users and prospective users.

Demographics

Evolving topics

Examine affinity relationships and evolving topics to anticipate new opportunities and engage audiences in specific subject areas.

Evolving topics

Behavior

By examining customer behavior, gain new insights across supply chain, customer service, product development and marketing.

Behavior

Social Media Analytics screenshots

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Demographics

Segment your audience across geography, demographics, influencers, recommenders, detractors, users and prospective users.

Demographics

Evolving topics

Examine affinity relationships and evolving topics to anticipate new opportunities and engage audiences in specific subject areas.

Evolving topics

Behavior

By examining customer behavior, gain new insights across supply chain, customer service, product development and marketing.

Behavior

Grow your business

Make better decisions and strategies

Improve the customer experience

Social Media Analytics SaaS resources

Social Media Analytics Software as a Service

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