Consumer behavior insights for retailers and their trading partners

shopper insightsShopper-centric retailing

Get shopper insights at the point of decision

Shopper-centric retailing

Get shopper insights at the point of decision


IBM® Shopper Insights, formerly DemandTec® Shopper Insights, helps retailers and their trading partners gain a better understanding of consumer behavior and act on this insight to improve pricing, promotional and assortment activities. It delivers a common view of the most important asset—shopper insights—to strengthen marketing and merchandising strategies of retailers and their partners.

IBM Shopper Insights helps to:

Add value throughout the business planning process


Understand consumer behavior to answer critical business questions


Improve collaboration with trading partners


shopper insights

See sales, shopper and trip data by product.

shopper insights

Get detailed affinity analysis of key target segments.

shopper insights

Compare shopper responses to various promotions, price changes and other events.


See sales, shopper and trip data by product.

Product Dashboard

Get detailed affinity analysis of key target segments.

Affinity Dashboard

Compare shopper responses to different promotions, price changes and other events.

Event Compare Dashboard

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