Deliver contextually relevant, personalized marketing in real time

IBM leads in multichannel six years running

Read the Gartner Magic Quadrant report

IBM leads in multichannel six years running

Read the Gartner Magic Quadrant report


IBM® Interact, formerly Unica Interact, helps marketers enhance customer experiences by delivering relevant and personalized messages where and when the customer engages your brand. This powerful real-time interaction management solution uses current behavior, historical profile data, marketer defined rules and logic, and cognitive self-learning to provide the optimal communication during customer interactions. Marketers can achieve more meaningful customer interactions by orchestrating and automating personalized, omni-channel marketing strategies across inbound touchpoints, including websites, mobile, call centers and kiosks.

IBM Interact enables you to:

  • Define optimal strategies for interacting across digital properties for cohesive inbound channel marketing in real time.
  • Extend inbound marketing interactions with outbound communications.
  • Utilize multiple data sources and cognitive self-learning to optimize messaging.
  • Efficiently manage and modify marketing strategies within the user-friendly interface.
  • Scale the system to meet rigorous performance requirements.

Define optimal strategies

  • Customize successful targeted marketing strategies across customer touchpoints, including website, mobile, call center, kiosk, point of sale and ATM.
  • Offer personalization based on behavior during the visit and within the context of previous events.
  • Use segmentation logic, marketing rules and customizable algorithms to automate effective real-time personalization.
  • Tag properties once; no need to retag as designs, strategies or campaigns change.
  • Increase response and conversion rates, cross-sell transactions and customer retention by improving relevancy and communicating in the customer’s channel of preference.

Extend inbound marketing interactions

  • Connect and coordinate inbound marketing with outbound campaigns on the same platform.
  • Triggered message capabilities allow the offer to be delivered to a different outbound channel than the inbound channel where the trigger was initiated.
  • Sending outbound offers can be triggered by predefined events, patterns or offer criteria.
  • Sending outbound offers can be in real time as the trigger occurs or set with a delayed interval.
  • Increase the value of inbound interactions by making them more relevant.

Utilize multiple data sources and cognitive self-learning

  • Provide a cognitive self-learning engine that leverages profile, contextual and behavioral data to optimize offer delivery over time.
  • Offer configurable self-learning and arbitration to deliver real-time personalized messaging within context.
  • Present offers to unknown visitors based on their behavior during the visit and learns over time to enhance predictive modeling.
  • Report on what parameters were most predictive for a given offer.

Efficiently manage and modify marketing strategies

  • Distinguished by an easier-to-use, role-based user interface.
  • Designed for ease of use and management to allow the marketers to be self-sufficient.
  • Provides robust features that put control directly in the hands of the marketer for quicker setup, modification, execution and reporting.

Scale the system

  • Provides high performance and consistent handling of thousands of transactions per second with millisecond response times.
  • Configurable to allow system to be optimized for individual deployment requirements.
  • Factors more robust pattern recognition into real-time decisions by integrating with IBM Opportunity Detect.
  • Delivers specific product recommendations for even stronger marketing appeals when integrated with IBM Product Recommendations.
  • Designed to integrate into and leverage your entire marketing ecosystem, supporting redundancy and high-volume throughput across channels.

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Extends interactions on inbound channels to deliver offers to outbound channels.

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Orchestrates optimal offer delivery in real-time and learns from campaign performance.

Extends interactions on inbound channels to deliver offers to outbound channels.

Orchestrates optimal offer delivery in real-time and learns from campaign performance.

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