Meeting the needs of the “always on” consumer

IBM Predictive Customer Intelligence personalizes the customer experience by making recommendations that are most relevant to each unique customer based on their buying behavior, web activity, social media presence and much more. Using automation, this integrated software solution gathers customer information from multiple internal and external sources and models customer behavior. Scoring then provides you with customized actions you can take to provide the right offer to the right customer at the right time.

IBM Predictive Customer Intelligence includes the following capabilities to help you confidently recommend a personalized relevant offer at the point of impact:

Predictive analytics

Decision management

Real-time scoring

Cross-campaign optimization

Customer lifetime value segmentation

Predictive Customer Intelligence resources

Video: Providing the total customer experience with IBM Predictive Customer Intelligence

White paper: The new frontier for personalized customer experience

White paper: Measure

IBM Software
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Predictive Customer Intelligence

Meeting the needs of the “always on” consumer

IBM Software Subscription and Support is included in the product price for the first year.

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Predictive Customer Intelligence resources

Video: Providing the total customer experience with IBM Predictive Customer Intelligence

White paper: The new frontier for personalized customer experience

White paper: Measure