Personalized product recommendations across web, mobile and email channels

IBM® Product Recommendations delivers dynamic personalized shopping recommendations across web, mobile and email channels. It generates product recommendations automatically based on a customer's unique attributes, past purchases, current and historical shopping behaviors, and business rules. IBM Product Recommendations helps merchandisers and eCommerce marketers to up-sell and cross-sell merchandise by targeting customers with relevant, effective and timely recommendations across their buying journey.

IBM Product Recommendations can:

Personalize recommendations for individual customers

Create an engaging customer experience

Improve business insights to increase performance

Meet your merchandising and marketing objectives


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Make recommendations based on current browsing behavior and interests

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Encourage significant purchases, using high-value items as basis for personalized recommendations

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Complement the look with recommendations based on shared affinities between targets

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Deliver personalized promotions, emails and advertisements with marketing tools


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Use detailed reports for deeper insights into zone performance and other KPIs

Make recommendations based on current browsing behavior and interests

Make recommendations based on current browsing behavior and interests

Encourage significant purchases, using high-value items as basis for personalized recommendations

Encourage significant purchases, using high-value items as basis for personalized recommendations

Complement the look with recommendations based on shared affinities between targets

Complement the look with recommendations based on shared affinities between targets

Marketing Tools

Enables marketing managers to maximize the value of all consumer and business relationships by offering powerful yet intuitive tools that deliver highly personalized campaigns, advertisements, and promotions while measuring the effectiveness of each initiative.

Use detailed reports for deeper insights into zone performance and other KPIs

Use detailed reports for deeper insights into zone performance and other KPIs

IBM Product Recommendations

IBM Product Recommendations

Personalized product recommendations across web, mobile and email channels

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