Opportunity detection that improves cross-sell and customer retention rates

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IBM® Opportunity Detect, formerly Unica® Detect, can increase cross-sell and customer retention rates. It helps improve customer relationships through a better understanding of emerging customer behavior over time. It helps marketers build sophisticated event marketing programs that trigger personalized outbound communications quickly and with less effort.

IBM Opportunity Detect enables you to:

Detect sophisticated behavior patterns

Create event detection rules quickly

Use near real-time and batch interactions

Take advantage of integration with IBM campaign management tools

IBM Business Process Manager on Cloud resources

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