Gain insights quickly and easily with next-generation web analytics

With IBM® Unica® NetInsight®, analysts and marketers have a dramatically simpler approach to collecting the data needed to understand online visitor behavior, and unparalleled flexibility for reporting and analysis. Designed for companies that prefer to deploy web analytics software behind their own firewalls instead of using a cloud-based solution, Unica NetInsight is a next-generation product that meets the full range of today’s and tomorrow’s online analysis requirements.

Unica NetInsight is a web analytics software program architected from the ground up for easy deployment, implementation, and use, not just by analytics experts, but by every marketer:

Powerful and flexible reporting

Built-in web analytics

Open data architecture


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Analyze results by campaign hierarchy view

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Customize dashboards for each user

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Analyze conversions with funnel reports

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Determine visitor origins with a path analysis

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Determine visitor destinations with a path analysis

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Select visitors for inclusion in campaigns

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Campaign Hierarchy

Analyze results by campaign hierarchy view

Customizable Dashboards

Customize dashboards for each user

Funnel Reports

Analyze conversions with funnel reports

Origin Path Analysis

Determine visitor origins with a path analysis

Destination Path Analysis

Determine visitor destinations with a path analysis

Visual Campaign Selection

Select visitors for inclusion in campaigns

Unica NetInsight resources

Unica NetInsight

Gain insights quickly and easily with next generation web analytics

IBM Software Subscription and Support is included in the product price for the first year.

Not available for purchase online.

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